Women As Dominant Activator Of Creative Economy Based On Digital Market
DOI:
https://doi.org/10.31958/agenda.v4i1.6043Keywords:
Women, Creative Economy, Digital MarketAbstract
Nowadays, women have successfully shone with their existence. Their intelligence and expertise can no longer be underestimated because they have contributed to development. This study aims to describe the existence of women in the digital-based creative economy, especially in the use of the Shopee marketplace in the live feature. The results show there are 25 live Shopee accounts which dominated by woman. It can be inferred women competencies can upgrade the economic resources for the population or society as a whole.
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Zahrok, S., & Suarmini, N. W. (2014). Peran perempuan dalam keluarga. 61–65.
https://www.kemenkopmk.go.id/optimalisasi-peran-perempuan-dalam-pembangunan diakses 08 juni 2022
https://databoks.katadata.co.id/datapublish/2022/03/23/ada-2047-juta-pengguna-internet-di-indonesia-awal-2022
https://katadata.co.id/ariemega/digital/61693286d4528/akses-digital-bagi-perempuan-indonesia-masih-timpang.
Ekonomi, D. F., & Bireuen, U. A. (2016). Memberdayakan Perempuan Melalui Ekonomi Kreatif. 5, 77–82.
Kementerian Kesehatan Republik Indonesia. (2020). MENARI DALAM BADAI (Gender dan Harapan di Tengah Pandemi COVID-19). In PSW bekerja sama dengan LPPM.
Kuncoro, A. (2016). Pengaruh Pemberdayaan Perempuan dan Peningkatan Sumberdaya Ekonomi Keluarga. 1.
Mada, U. G. (2020). PEREMPUAN DAN EKONOMI DIGITAL : Peluang Kewirausahaan Baru dan Negosiasi Peran berbasis Gender. 13(1), 27–58.
Manembu, A. E. (2005). Peranan perempuan dalam pembangunan masyarakat desa. 1–28.
Mustar, E. E. (2007). Sumber daya manusia perempuan indonesia. 18(2), 147–166.
Sabda Riski Amalia, D. (2021). Pengaruh Modal, Lama Usaha, Pendidikan, Serta Followers terhadap Tingkat Pendapatan Pelaku Usaha Mikro dan Kecil pada Marketplace Shopee di Kota Banjarmasin. Jurnal Ilmu Ekonomi Dan Pembangunan, 4(1), 235–250.
Sulistyowati, T., Hayatin, N., Marthasari, G. I., & Qur, H. B. (2018). Proceeding of Community Development Enhancing ICT Skills to Support Product Marketing for SMEs Aisyiyah Dau Malang District [ Peningkatan Ketrampilan TIK Untuk Mendukung Pemasaran Produk Bagi Pelaku UKM Aisyiyah Kecamatan Dau Malang ] Abstrak. 2, 242–249.
Wijayanti, P. S., Widyastuti, T. M., Matematika, P., Informatika, T., Yogyakarta, S., & Yogyakarta, S. (n.d.). Pendampingan Pelaku UMKM Wanita untuk Memaksimalkan Marketing melalui Aplikasi SiBakulJogja. 69–78.
Zahrok, S., & Suarmini, N. W. (2014). Peran perempuan dalam keluarga. 61–65.
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2022-06-30
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