i-Tourism: Jurnal Pariwisata Syariah

Strategi Pemasaran Museum Topeng Cirebon dalam Meningkatkan Jumlah Kunjungan Wisatawan

2026-05-11T13:49:53+07:00

This research aims to analyze the marketing strategy implemented by the Cirebon Mask Museum and to formulate alternative strategies to increase the number of tourist visits. Despite having unique collections and high philosophical value, the Cirebon Mask Museum still faces challenges in terms of visibility and the dominance of a single visitor segment. This study employs a qualitative approach with the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis method. Data were collected through in-depth interviews, field observations, and documenThis research aims to analyze the marketing strategy implemented by the Cirebon Mask Museum and to formulate alternative strategies to increase the number of tourist visits. Despite having unique collections and high philosophical value, the Cirebon Mask Museum still faces challenges in terms of visibility and the dominance of a single visitor segment. This study employs a qualitative approach with the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis method. Data were collected through in-depth interviews, field observations, and documentation studies. The results show that the strategic position of the Cirebon Mask Museum is in Quadrant I (Aggressive Strategy) with coordinate values of (+2.01; +1.84). This indicates that the museum possesses significant internal strengths to maximize external opportunities. The primary recommended strategy is the S-O (Strengths-Opportunities) strategy, which includes optimizing digital campaigns based on the collections’ philosophical narratives, developing collaborative tourism packages with the tourism industry, and enhancing educational programs to expand market reach beyond the student segment. Improvements in physical accessibility and the diversification of social media content are key to increasing market penetration for general and international touriststation studies. The results show that the strategic position of the Cirebon Mask Museum is in Quadrant I (Aggressive Strategy) with coordinate values of (+2.01; +1.84). This indicates that the museum possesses significant internal strengths to maximize external opportunities. The primary recommended strategy is the S-O (Strengths-Opportunities) strategy, which includes optimizing digital campaigns based on the collections’ philosophical narratives, developing collaborative tourism packages with the tourism industry, and enhancing educational programs to expand market reach beyond the student segment. Improvements in physical accessibility and the diversification of social media content are key to increasing market penetration for general and international tourists

Analisis Penggunaan Bahasa Digital pada Aplikasi Mobile Check-In dalam Pelayanan Hotel di Rooms Inc Hotel Semarang

2026-05-31T13:07:02+07:00

The development of digital technology in the hospitality industry has prompted a change in the service system from face-to-face communication to digital application-based communication. Rooms Inc Hotel Semarang uses the Just IN Mobile Check-in Mobile application as a service innovation to make the check-in process easier for guests. However, the use of digital language, symbols, and communication features in the application still poses barriers to understanding for some consumers. This study aims to analyze the use of digital language in the Mobile Check-in application in hotel services at Rooms Inc Hotel Semarang. The research focus includes forms of digital communication, understanding consumer semiotics, and the impact of digital language on consumer decisions in using hotel services. This study uses a qualitative method with data collection techniques through observation, interviews, and documentation. The results of the study show that digital communication in the Just IN Mobile application has changed the service pattern from face-to-face communication to a more efficient, fast, and practical digital system. The digital language used is designed to be simple, clear, and easy to understand, making it easier for users to understand instructions and use the application. Digital communication is also supported by the use of icons, colors, notifications, audio, and video guides that strengthen the user's understanding of the application system. From a semiotic perspective, users understand symbols at the denotative, connotative, and mythical levels that shape the perception of hotels as modern, safe, professional, and technology-based. In addition, digital language has a positive impact on consumer decisions through increased convenience, efficiency, security, and service satisfaction. This research shows that the integration of digital communication and human interaction is an important factor in creating effective and quality hotel services

Implementasi Sequence of Service Dalam Memberikan Pelayanan Kepada Tamu Di Urbanview MJ Hotel Syariah Cirebon By RedDoorz

2026-06-29T18:54:01+07:00

The Sharia-based hospitality industry in Indonesia continues to grow alongside the increasing number of Muslim tourists and Muslim-friendly destinations. However, some Sharia hotels do not consistently apply Islamic service standards, which negatively impacts the guest experience. It is crucial for these hotels to align their operations with Sharia principles to enhance Muslim guest satisfaction. This study employs a descriptive qualitative method, with data collected through interviews and direct observation. It examines how hotel staff execute the service sequence and how guests perceive the service experience during their stay, as well as the factors that support or hinder service delivery in accordance with Sharia principles. A literature review further supports this study using various reliable sources. The findings indicate that Urbanview MJ Hotel Syariah Cirebon by RedDoorz effectively implement the sequence of service from pre-arrival through check-out while adhering to rules consistent with Sharia values such as shiddiq, amanah, ihsan, and adil. The services provided create a sufficiently satisfying stay experience for guests due to efficient booking processes and responsive staff. Although this hotel promotes a culture of tolerance without requiring staff to use Islamic greetings when welcoming guests, challenges such as limited facilities and varying levels of guest knowledge still remain. Continuous improvement is needed to enhance service quality and guest satisfaction.

Analisis Pengaruh Past Visit, Sense of Place, Attachment to Place dan Novelty Seeking terhadap Minat Kunjung Ulang Wisatawan (Revisit Intention) ke Kampuang Sarosah Harau

2026-07-02T16:04:19+07:00

The problem in this study lies in the fact that tourist visits over the past five years have tended to decline. This study aims to analyze the influence of past visit, sense of place, attachment to place, and novelty seeking on tourists’ revisit intention to Kampuang Sarosah Harau .This research employs a quantitative method with a sample of tourists who have revisited Kampuang Sarosah Harau . The results show that past visit, sense of place, and attachment to place have no significant effect on revisit intention, while novelty seeking has a positive and significant effect. Simultaneously, all independent variables have a significant effect on revisit intention. These findings emphasize the importance of providing new and unique experiences to encourage tourists’ intention to revisit