Imara: Jurnal Riset Ekonomi Islam

Deconstructing Anthropocentric Sustainability: A Post-Anthropocentric Critique of Halal Tourism Ecosystem

Mohammad Aliman Shahmi — 2025-12-31

Background: Halal tourism has expanded rapidly, often adopting the narrative of "sustainable economics" as part of its value proposition. However, the dominant global sustainability paradigm—including that implicit in many Sustainable Development Goals (SDGs) frameworks—is fundamentally anthropocentric, prioritizing human economic and social interests above all else. A conceptual paradox arises when this anthropocentric framework is applied to "halal" ecosystems, which are essentially theocentric, positioning humanity as khalifah (steward), not owner, of nature.

Purpose : The purpose of this study is to deconstruct the "anthropocentric sustainability" concept that has permeated halal tourism models. This research aims to provide a post-anthropocentric critique of how contemporary halal tourism ecosystems operate, highlighting the tensions between human-centric sustainability rhetoric and the imperatives of Maqashid al-Shariah (particularly Hifz al-Bi'ah or environmental protection).

Method : This study uses a library research utilizing a critical conceptual analysis approach. This study systematically reviews, analyzes, and synthesizes interdisciplinary literature across three domains: (1) critical sustainability theory and anthropocentrism, (2) tourism economics, and (3) Islamic economic philosophy and halal tourism..

Result : Findings (Arguments) indicate that the adoption of anthropocentric sustainability models often results in "greenwashing" or "halal-washing," where nature remains exploited as a "resource" for human profit, contradicting the principle of amanah. As an alternative, this paper proposes a shift towards a post-anthropocentric (theocentric) framework for halal tourism, one that authentically integrates ecological preservation as a spiritual and ethical objective, not merely an economic instrument. This research contributes to a reconceptualization of halal tourism that moves beyond anthropocentrism toward a holistic and theologically authentic sustainability model

Mengapa Fesyen Muslim Indonesia Tertinggal di Pasar Global? Analisis Mikroekonomi Islam atas Desain, Branding Halal, dan Distribusi

Ainul Mardiah — 2025-12-31

Background. The global Muslim fashion industry has expanded rapidly, driven by increasing demand for halal and ethical products. Yet Indonesia despite being the world’s largest Muslim-majority country has not translated its demographic and industrial potential into strong global competitiveness, indicating persistent structural constraints in the national Muslim fashion ecosystem.

Purpose. This qualitative study aimed to examine the key factors constraining the global competitiveness of Indonesian Muslim fashion from an Islamic microeconomic perspective, with particular emphasis on how Sharia-based economic values are (not) integrated across the industry value chain.

Method. Employing a qualitative case study design, the study draws on a systematic review of academic literature, global industry reports, and policy and trade documents related to the halal industry and Muslim fashion. The collected materials were analysed through document analysis to identify recurring policy, market, and value-chain patterns relevant to Islamic microeconomic principles.

Results. The findings show that Indonesia’s limited competitiveness is associated with (1) fragmented policy frameworks that treat halal primarily as administrative compliance rather than a competitiveness fashion sector

Marketing Strategy for Gold Pawn Products at BSI Teluk Kuantan Sub-Branch Office

Dwi Arsinta — 2025-12-31

Background. The growth of the Islamic banking industry in Indonesia has driven the development of sharia-compliant financial products that provide alternatives to conventional interest-based financing. One such product is the gold pawn (rahn emas), which offers short-term financing secured by gold collateral and complies with Islamic principles.

Purpose. This study aims to analyze the marketing strategy of the gold pawn product implemented by Bank Syariah Indonesia (BSI) KCP Teluk Kuantan. Additionally, it seeks to identify the supporting and inhibiting factors influencing the implementation of the marketing strategy in order to improve product competitiveness and sustainability.

Method. This research uses a qualitative descriptive approach. The data were analyzed descriptively using the 7P marketing mix framework

Results. The findings indicate that BSI KCP Teluk Kuantan has implemented a marketing strategy based on the 7P marketing mix, namely Product, Price, Place, Promotion, People, Process, and Physical Evidence. Supporting factors include strong market potential, growing public interest in sharia financial products, and internal support from the bank. Meanwhile, the main inhibiting factor is the limited number of employees, which affects service efficiency and marketing outreach.

Conclusion. This study concludes that BSI KCP Teluk Kuantan has implemented the marketing strategy of the gold pawn (rahn emas) product based on the 7P marketing mix framework. This strategy supports the positioning of the product as a fast, secure, and sharia-compliant financing solution. The effectiveness of the strategy is supported by strong market potential and internal institutional support, while its main constraint lies in the limited number of employees, which affects service and marketing performance. These findings highlight the importance of optimizing human resources to improve the sustainability and effectiveness of sharia product marketing strategies..

Ekonomi Islam sebagai Paradigma Transformatif: Pendekatan Interdisipliner dan Multidisipliner

Fitri Yenti — 2025-12-31

Background. This study is motivated by growing concerns over the limitations of contemporary economic systems in addressing global challenges such as social inequality, moral degradation in economic practices, environmental crises, and weak institutional governance.

Purpose. The purpose of this study is to explore how Islamic economics can critically respond to global challenges, including social inequality, the moral crisis of capitalism, environmental degradation, and weaknesses in institutional governance.

Method. The study employs a qualitative–conceptual methodology based on library research, drawing on critical analyses of classical and contemporary literature in Islamic economics, sociology, psychology, law, philosophy, political economy, environmental studies, and history. Data are analyzed using a descriptive–analytical method with an emphasis on epistemological and conceptual frameworks..

Results. The results demonstrate that an interdisciplinary approach enables Islamic economics to move beyond a narrow normative–legal orientation toward a more comprehensive framework that integrates ethical values, empirical analysis, and context-sensitive policy considerations.

Conclusion. The findings also indicate that maqāṣid al-sharīʿah functions not merely as a normative reference but as a critical evaluative instrument for aligning economic practices with broader objectives of justice, sustainability, and human well-being. In conclusion, Islamic economics emerges as a holistic and transformative paradigm capable of offering ethically grounded and sustainable solutions to contemporary global economic challenges, provided it is supported by methodological rigor and institutional coherence