KINEMA: Jurnal Komunikasi dan Penyiaran

ANALISIS KONTEN PADA AKUN TIKTOK @STORY’ISLAM PERSPEKTIF DAKWAH

Rozi, Refika Mastanora — Tue, 30 Dec 2025 00:00:00 +0700

This research aims to analyze the da'wah content on the TikTok @story'Islam account and analyze the effect on the audience. Using the content analysis method, this research examines the da'wah material presented and the effects on the da'wah material during the last three months. The research results show that the TikTok account @story'Islam presents three main categories in its preaching material, namely aqidah, sharia, and morals. These materials are packaged in attractive short video formats, use language that is easy to understand, and utilize social media trends to attract users' attention. Apart from that, this research also found that the effects of the da'wah content presented can be categorized into three aspects, namely cognitive, affective and behavioral effects. From a cognitive perspective, the audience experiences an increase in Islamic insight; affectively, some content evokes religious emotions, such as encouragement to repent; and behaviorally, there are changes in daily Islamic practices, such as increasing worship. Thus, this research confirms that social media platforms such as TikTok can be an effective means of spreading Islamic values, as long as the content is designed strategically and in accordance with the principles of da'wah.

FENOMENA KOMUNIKASI LONG DISTANCE MARRIAGE PADA PASANGAN YANG BEKERJA DI UIN MAHMUD YUNUS BATUSANGKAR

Mutiara Lorenza, Mami Nofrianti — Tue, 30 Dec 2025 00:00:00 +0700

The main problem in this thesis is communication dynamics in Long Distance Marriage among couples employed at UIN Mahmud Yunus Batusangkar, Indonesia, focusing on the processes and management strategies they employ to maintain their relationships. The primary aim is to analyze these interactions and coping mechanisms within this specific context. Employing a qualitative phenomenological approach, the study gathered data through observation, interviews, and documentation from affected couples, followed by analysis involving data collection, reduction, presentation, and verification, with source triangulation ensuring validity. Drawing on DeVito's (2013) interpersonal communication theory, key findings reveal five essential communication processes: leveraging technology, scheduling interactions, fostering transparency and honesty, addressing emotional challenges, and planning physical meetings. Management strategies include discussing conflicts, celebrating significant dates together, sharing nightly stories, setting common goals, and conducting ongoing evaluations and adjustments. However, couples encounter obstacles such as time constraints, communication barriers, and fatigue, alongside broader challenges like achieving work-life balance, providing emotional support, and facilitating career development.

REPRESENTASI DISKRIMINASI RASIAL DALAM FILM BUMI MANUSIA: KAJIAN PERSPEKTIF ISLAM TENTANG KEADILAN SOSIAL

Desi Fitri Yeni, Andri Maijar — Tue, 30 Dec 2025 00:00:00 +0700

The research problem in this study is how racial discrimination was carried out by the Dutch colonial government against the indigenous people as depicted in the film Bumi Manusia, and how racial discrimination is viewed from an Islamic perspective regarding social justice, especially as presented in the film Bumi Manusia. The purpose of this study is to examine the forms of racial discrimination in the film Bumi Manusia and how such discrimination is perceived from an Islamic perspective, particularly concerning social justice. This research is qualitative in nature, employing a content analysis approach. The techniques used are divided into three methods: observation, documentation, and literature review. The data that has been reduced is then classified or grouped so that it can be presented and conclusions can be drawn. Based on the research conducted, it can be concluded that out of 230 scenes, 35 scenes contain racial discrimination. Within these 35 scenes, there are 51 segments that depict racial discrimination in the film Bumi Manusia. The forms of racial discrimination presented include social discrimination, systematic discrimination, and institutional discrimination. Discrimination strongly contradicts Islamic values. Islam views all human beings as equal, with no distinction except for a person's piety. This equality is explained in the Qur’an in Surah Al-Hujurat verses 11 and 13, Surah Al-Isra’ verse 70, and Surah Al-Maidah verse 8. Furthermore, Islam also commands its followers to protect their wealth, as stated in the Qur’an in Surah An-Nisa’ verse 29. Positions in Islam are considered a trust (amanah) for a person, as explained in the Qur’an in Surah An-Nisa’ verse 58.

STRATEGI KOMUNIKASI DAKWAH PERSUASIF PRIMA DMI DALAM MEMBINA REMAJA MASJID DI NAGARI PANINGGAHAN KEC. JUNJUNG SIRIH KAB.SOLOK

Nanda Salvikar, Marhen, Ismiati — Tue, 30 Dec 2025 00:00:00 +0700

The main issue in this thesis is the persuasive da'wah communication strategy implemented by PRIMA DMI in guiding mosque youth in Nagari Paninggahan, Junjung Sirih District, Solok Regency. The purpose of this research is to explain how PRIMA DMI identifies its audience, formulates messages, determines methods for guiding mosque youth, and how it utilizes media to deliver da'wah messages. Additionally, it seeks to identify the success factors and challenges faced by PRIMA DMI in delivering its da'wah messages. This research adopts a qualitative approach, with data collection techniques including observation, interviews, and documentation. The research informants consist of the General Chairperson, PRIMA DMI administrators, and mosque youth. The data analysis technique follows a process of data collection, data display, data reduction, verification, and conclusion drawing. To ensure data validity, the triangulation method is applied. The research findings reveal: (1) PRIMA DMI employs a creative communication strategy in identifying its audience by recognizing the character, needs, and interests of youth, using casual and relatable language. (2) PRIMA DMI formulates engaging, educational, and inspirational messages by embedding Islamic values and emphasizing their benefits to youth, using a persuasive approach through real-life stories and inspirational figures. (3) In determining methods, PRIMA DMI applies persuasive and emotional communication, using casual language, humor, and creative social media content to attract mosque youth, build emotional bonds, and encourage participation in Islamic activities. (4) PRIMA DMI utilizes digital media and community-based activities to spread da'wah, foster togetherness, and support the spiritual and social growth of mosque youth. (5) PRIMA DMI's success is driven by its community-based approach, effective use of digital media, and engaging, creative, and interactive da'wah strategies. However, it also faces challenges such as modern lifestyle distractions, limited resources, diverse youth characteristics, and the negative influence of social media content in its da'wah efforts.

STRATEGI PERSONAL BRANDING SEBAGAI PENDAKWAH DIGITAL PADA AKUN INSTAGRAM @ALFATAHAR_

Rahmatika, Vannyora Okditazeini — Tue, 30 Dec 2025 00:00:00 +0700

This research is motivated by the rapid development of the digital world which also supports the role of da'wah on social media. The Instagram platform is one of the favorite platforms to convey da'wah online/digital-based. This digital dawah is one of the da'wah models that is widely used by the millennial generation because its teaching through the media and this da'wah model can be accessed anytime and anywhere. The purpose of this study is to analyze personal branding strategies as digital preachers on @alfatahar_ Instagram account. This study uses a descriptive qualitative method using the Miles & Huberman data collection technique. Data was collected from @alfatahar_ account uploads using purposive sampling techniques according to certain criteria, and data was taken from interviews with Sahar Alfatahar, the owner of the @alfatahar_ Instagram account. The results of the study show that the personal branding strategy that Sahar applied to her Instagram account is @alfatahar_ very effective in shaping her image as a digital preacher. Based on the analysis of the concept of forming personal branding according to Peter Montoya, it was found that almost all of its elements are; specialization, leadership, personality, distinctiveness, visibility, unity, persistence and goodwill, are applied by @alfatahar_ both in their daily lives and in the activities and content they upload on social media, especially Instagram. This can be seen from the consistency of the content, the distinctive communication style, the professional impression displayed, and the high level of audience engagement.

KOMUNIKASI BUNDO KANDUANG DALAM TRADISI BARARAK SAMBA 12 DI NAGARI SULIT AIR KAB.SOLOK

Winda Utari Fitri, Syafriwaldi — Tue, 30 Dec 2025 00:00:00 +0700

This study explores the verbal and non-verbal communication of Bundo Kanduang in the Bararak Samba 12 tradition in Nagari Sulit Air, Solok Regency. As an integral part of the traditional wedding procession, the tradition embodies cultural values and rich symbolism. Within this context, Bundo Kanduang serves as the primary communicator, delivering customary messages through meaningful verbal expressions and symbolic non-verbal cues. The analysis employs Wilbur Schramm’s communication theory to examine verbal communication as a two-way process shaped by cultural background and personal experience, while Onong Uchjana Effendy’s framework is applied to assess non-verbal communication forms such as gestures, facial expressions, and traditional symbols. This qualitative field research utilized observation, interviews, and documentation, with source and method triangulation ensuring data validity. The findings reveal that verbal communication reflects local wisdom through distinctive traditional language, whereas non-verbal communication is conveyed through gestures, expressions, and symbolic objects. Both forms function not only to convey information but also to maintain social harmony, reinforce collective identity, and instill social and ethical values. Consequently, communication in the Bararak Samba 12 tradition serves as a vital medium for preserving Minangkabau cultural heritage.