Pengaruh Inovasi dan Teknologi Informasi Terhadap Perkembangan UMKM Kue Kering dengan Strategi Diversifikasi Sebagai Variabel Intervening
DOI:
https://doi.org/10.31958/mabis.v4i2.12072Keywords:
Innovation, information technology, MSME development, diversification strategyAbstract
The purpose of this study was to determine the effect of innovation and information technology on the development of Pastries MSMEs with a diversification strategy as an intervening variable. This type of research is field with a quantitative approach. The data source is primary data collected by offline questionnaires to pastry food MSMEs in flatlands, the sample used was 65 MSMEs. The analysis technique using the Stuctural Equation Model is processed using SmartPLS version 4. The results showed that there was no significant effect of innovation and diversification strategies on the development of pastry MSMEs in Tanah Datar. There is a significant influence of innovation on the diversification strategy of pastries in Tanah Datar. There is a significant influence between the Information Technology variable and the development variable of pastry MSMEs in Tanah Datar. There is no significant effect of Information Technology on the diversification strategy variable. Product innovation has no significant effect on the development of MSMEs intervening diversification strategies in Tanah Datar, information technology has no significant effect on the development of MSMEs intervening diversification strategies in Tanah Datar
References
Badan Pusat Statistik (BPS). 2022. Kabupaten Banyuasin Dalam Angka Tahun 2022. Kabupaten Banyuasin.
Cryer JD, Chan KS. 2008. Time Series Analysis With Application in R. New York (US): Springer.
Makridakis S, SC Wheelwright, McGee VE. 1983. Forecasting : Methods and Applications. 2nd Edition. New York (US): John Wiley and Sons, Inc.
Montgomery DC, Jennings CL, Kulahci M. 2008. Introduction to Time Series Analysis and Forecasting. New Jersey (US): Wiley.
Wigati, R., Maddeppungeng, A., Krisnanto, I. 2015. Studi Analsis Kebutuhan Air Bersih Pedesaan Sistem Gravitasi Menggunakan Software EPANET 2.0. Jurnal Konstruksia Vol.6 No.2
Downloads
Published
Issue
Section
License
Copyright (c) 2024 Gusrila Novita Sari
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Copyright Notice
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal the right of first publication with the work simultaneously licensed under?áa Creative Commons Attribution-NonCommercial 4.0 International License?áthat allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
