Analisis Strategi Pengembangan Usaha Batiah Anis Baduih di Nagari Simawang Kecamatan Rambatan Kabupaten Tanah Datar

Fauziah Elna Novita Sari; Himyar Pasrizal

doi:10.31958/mabis.v4i1.12085

Analisis Strategi Pengembangan Usaha Batiah Anis Baduih di Nagari Simawang Kecamatan Rambatan Kabupaten Tanah Datar

Fauziah Elna Novita Sari, Himyar Pasrizal

Abstract

The aim of this research is to determine the internal and external factors in developing the Anis Baduih batiah business in Nagari Simawang, Rangkat District, Tanah Datar Regency and to explain the strategy for developing the Anis Baduih batiah business in Nagari Simawang, Rangkat District, Tanah Datar Regency. The research method uses a qualitative approach. Data collection techniques through observation, interviews and documentation. The research results show that Batiah Anis Baduih Business has tried to carry out development activities. The results of this research show that Anis Baduih's batiah business has internal factors in developing the business, especially the experience and expertise possessed by Mrs. Anis. Meanwhile, external factors in Anis Baduih's batiah business have not been maximized because the promotion process is only through word of mouth and has not used social media properly, so the market share is relatively small. The lack of collaborative partners in Anis Baduih's batiah business has had an impact on the business. It would be better if Anis Baduih's batiah business development strategy uses communication channels in the form of social media to promote Anis Baduih's batiah business, as well as establishing key partnerships to the maximum

Keywords

Kata kunci: Strategi pengembangan, faktor internal, faktor eksternal, bisnis model canvas

Full Text:

PDF

References

Ahmad. (2020). Manajemen Strategis (Nass Media Pustaka (ed.)).

Alfarisi, A. (2019). Perumusan Strategi Business Model Canvas ( BMC ) pada Perusahaan Sandal Toyosima Singosari. Jurnal Ilmiah Mahasiswa FEB, 1–14. https://jimfeb.ub.ac.id/index.php/jimfeb/article/view/5582

Alfred, D. Chandler, J. (2009). .Strategy and Structure: Chapters in The History of The industrial Enterprise. MIT Press.

Anoraga, P. (2007). Pengantar Bisnis: Pengelolaan Bisnis dalam Era Globalisasi,. Jakarta: Rieneka Cipta.

Basuki, K. (2019). Teori Strategi. ISSN 2502-3632 (Online) ISSN 2356-0304 (Paper) Jurnal Online Internasional & Nasional Vol. 7 No.1, Januari – Juni 2019 Universitas 17 Agustus 1945 Jakarta, 53(9), 1689–1699. www.journal.uta45jakarta.ac.id

Baumassepe, A. N. (2017a). BUSINESS MODEL Bagi mahasiswa program wirausaha. ResearchGate, October, 0–22.

Budhi, G. S., Adipranata, R., Eng, M., Setiahadi, B., Sc, D., Pengesahan, H., & Penelitian, L. (2012). Model Bisnis Menurut McQuillan. Universitas Kristen Petra, 2010, 5–26.

David Hunger dan Thomas L. Wheelen. (2003). manajemen strategi. 129.

Dian, W. (2011). Universitas Kristen Petra Surabaya. Dimensi Interior, 8(1), 44–51. publication.petra.ac.id/index.php/sastra-tionghoa/article/view/121

Engel. (2014). Strategi Pengembangan Usaha. Paper Knowledge . Toward a Media History of Documents, 14–54.

Fauziah, P. (2020). Strategi Pengembangan UMKM Menggunakan Business Model Canvas. Jurnal Ilmiah Manajemen Dan Bisnis Strategi, 2(2), 108–115. http://journal.upp.ac.id/index.php/Hirarki

Fisk, P. (2015). Marketing Genius: Recharge. In Marketing Genius. PT. Elex Media Komputind. https://doi.org/10.1002/9780857086518.oth4

Haripatworo, L., & Irmawati, B. (2020). Analisis Bussiness Model Canvas PT. Dhenara Prima Mandiri. 40.

Ii, B. A. B., Teori, A. D., Pengertian, T., & Pembelajara, S. (2012). Kajian Pustaka Manajemen Strategi. Molucca Medica, 11(April), 13–45. http://ojs3.unpatti.ac.id/index.php/moluccamed

Kemkominfo RI. (2020). Kenalan Yuk! Sama Business Model Canvas. Majalah Rintisan, 03(September), 8–15.

Mubarok, M. H. (2007). Manajemen Strategi. Kudus : STAIN Kudus,2009).

Muhammad, A. A. (2016). Strategi Pengembangan Bisnis Toko Buku Sinar Fajri Berbasis Inovasi kanvas. Fakultas Ekonomi Dan Bisnis Universitas Brawijaya, 1–23.

Pemerintah, I. (2003). Undang-Undang Nomor 18 Tahun 2002 Tentang Sistem Nasional Penelitian, Pengembangan, dan Penerapan Ilmu Pengetahuan dan Teknologi. Lembaran Negara RI Tahun 2002 Nomor 4219, 53(9).

Pigneur, A. O. & Y. (2010). Business Model Canvas. New Jersey: john wiley & sons, inc.

Priska, L., Harjanti, D., Bisnis, P. M., Manajemen, P. S., Petra, U. K., & Siwalankerto, J. (2015). Laurentia Priska Boedianto dan Dhyah Harjanti Program Manajemen Bisnis, Program Studi Manajemen, Universitas Kristen Petra Jl. Siwalankerto 121-131, Surabaya. 3(2), 292–301.

Putri, P. I. P. P., N. N. Kerti Yasa., dan I, K., & Rahyuda. (2016). The Role of Innovation in Mediating Market Orientation to Company Perfomance. Jurnal Dinamika Manajemen, 105–116.

Reichenbach, A., Bringmann, A., Reader, E. E., Pournaras, C. J., Rungger-Brändle, E., Riva, C. E., Hardarson, S. H., Stefansson, E., Yard, W. N., Newman, E. A., & Holmes, D. (2019). No Title. Progress in Retinal and Eye Research, 561(3), S2–S3.

richard oliver ( dalam Zeithml., dkk 2018 ). (2021). Analisis Tipe Strategi Industri Kecil di Wilayah Kota Yogyakarta. Angewandte Chemie International Edition, 6(11), 951–952., 2013–2015.

Suparyanto dan Rosad. (2020). Konsep Strategi Pengembangan Usaha. Suparyanto Dan Rosad, 5(3), 248–253.

Susanto. (2014). Manajemen Strategik Komprehensif. In Jakarta: Penerbit Erlangga.

Tamika, A. V., Ghina, A., & Hidayatullah, D. S. (2017). Analisis Strategi Pengembangan Bisnis Dengan Pendekatan Business Model Canvas Dalam Upaya Mencapai Keunggulan Bersaing. E-Proceeding of Management, 4(1), 212–220.

Tim PPM Manajemen. (2012). Business Model Canvas. PPM.

Wheelen, Thomas L. & Hunger, J. D. (2012). Strategic Management and Business Policy (thirteenth). Pearson.

Winardi. (2003). Entrepreneur Dan Enterpreneurship , (Jakarta:Kencana. 2003), hal. 106. Entrepreneur Dan Enterpreneurship, 106. file:///C:/Users/ACER/Downloads/BAB II.pdf

Yamawidura, E., Manajemen, J., Ekonomi, F., Universitas, B., Malang, B., Moko, W., Manajemen, D., & Bisnis, D. (2019). Perumusan Strategi Pengembangan Berdasarkan Strategi Qspm (Studi Pada Perusahaan Persewaan Alat Pesta Yama). Jurnal Ilmiah Mahasiswa Feb Ub, 7(2), 1–13.

Yuliani, N., Tunafiah, H., Sampurnaningsih, S. R., Andriani, J., & Erawati, D. (2022). Analisis Penerapan Strategi Business Model Canvas (BMC) Pada Komunitas Kuliner STII-OK OCE Untuk Tumbuh Dan Bangkit Lebih Kuat Di Era Digitalisasi. Ikraith-Ekonomika, 5(3), 148–160. https://doi.org/10.37817/ikraith-ekonomika.v5i3.2450

Yunus, E. (2016). Manajemen Strategis. CV Andi Offset.

DOI: http://dx.doi.org/10.31958/mabis.v4i1.12085