Hubungan Strategi Brand Image dengan Tingkat Kepercayaan Orang Tua Siswa
DOI:
https://doi.org/10.31958/manapi.v2i2.10536Abstract
This research aims to determine the relationship between brand image strategy and the level of trust of parents of students at SDIT Fithrah Insani throughout Bandung Regency. This research is descriptive, using a quantitative correlation type approach. The data collection technique uses a questionnaire. Then the data analysis techniques in this research are instrument tests, partial analysis tests per indicator, prerequisite tests, and correlation tests. Based on the results of the study, statistical testing showed that the brand image strategy in this study received an average value of 4.20 which means very high or very good; The Dependent Variable in this study is the trust of parents of students at SDIT Fithrah Insani throughout Bandung Regency obtained an average score of 4.20 or on an interval scale the position was in the range of 4.20 - 5.00 which means very high or very good. Based on the data above, it leads to positive properties because the pearson correlation number is 0.846 which in that number does not have a negative sign (-). So it means that the better the brand image strategy, the higher the confidence of parents. Furthermore, a coefficient of determination (R Square) of 0.716 was obtained which can be concluded that the contribution of the brand image strategy variable to the trust of parents of students is 71.6%.
Keywords: Strategy, Brand Image, Trust
References
Dhini Rama Dhania. (2010). Pengaruh Stres Kerja , Beban Kerja Terhadap Kepuasan( Studi Pada Medical Representatif Di Kota Kudus ). Jurnal Psikologi Universitas Muria Kudus, I(1), 15–23.
Hutagalung, M. I. (Mardiana), & Kasmir, K. (Kasmir). (2017). Pengaruh Beban Kerja;pengembangan Karier; dan Disiplin Kerja terhadap Kinerja Pegawai Negeri Sipil di Sekolah Tinggi Sandi Negara. Indikator, 1(3), 87–99. https://doi.org/10.22441/INDIKATOR.V1I3.2331
Ichsan, R. N., Surianta, E., & Nasution, L. (2020). Pengaruh Disiplin Kerja Terhadap Kinerja Pegawai Negeri Sipil (Pns) Di Lingkungan Ajudan Jenderal Daerah Militer (Ajendam) - I Bukitbarisan Medan. Jurnal Darma Agung, 28(2), 187–210. https://doi.org/10.46930/OJSUDA.V28I2.625
Marwan, S., & Pasrizal, H. (2019). Manajemen Pemenuhan Kebutuhan Anak di Keluarga Dalam Perspektif Gender. AGENDA: Jurnal Analisis Gender Dan Agama, 2.
Nabawi, R. (2020). Pengaruh Lingkungan Kerja, Kepuasan Kerja dan Beban Kerja Terhadap Kinerja Pegawai. Maneggio: Jurnal Ilmiah Magister Manajemen, 2(2), 170–183. https://doi.org/10.30596/MANEGGIO.V2I2.3667
Nadharah, I., & Setiawati, E. (2013). Pendidikan Keluarga Berbasis Gender. In academia.edu (pp. 1–7). Aaademia.edu. https://d1wqtxts1xzle7.cloudfront.net/61461341/PENDIDIKAN_KELUARGA_BERBASIS_GENDER_pdf20191209-68574-1gwfzkb-with-cover-page-v2.pdf?Expires=1649146361&Signature=A3Ei4hU9qT9aZZ6JSrr2fXMom-WLZCAPnZrkjWr9aBRvnKABTgafHC5mPunNd1GxFMiJJp4Hu9beTFUhHcC~Ivb4tw-lEI
Nurhayati, S. R. (2007). Pendidikan Adil Gender Dalam Keluarga (pp. 1–7).
Paramitadewi, K. F. (2017). Pengaruh Beban Kerja Dan Kompensasi Terhadap Kinerja Pegawai Sekretariat Pemerintah Daerah Kabupaten Tabanan. E-Jurnal Manajemen Universitas Udayana, 6(6), 3370–3397.
Peraturan BKN No.24 Tahun 2017. (2017).
PP Nomor 53 Tahun 2010 Tentang Disiplin PNS. (2010). Badan Kepagawaian Negara RI.
Rahayu, M. S., & Rushadiyati, R. (2021). Pengaruh Lingkungan Kerja Dan Karakteristik Individu Terhadap Kinerja Karyawan SMK Kartini. Jurnal Administrasi Dan Manajemen, 11(2), 136–145. https://doi.org/10.52643/jam.v11i2.1880
Rahman, M. M. (2015). Pendidikan Keluarga Berbasis Gender. 234–255.
Sugiyono. (2013). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. ALFABETA.
Trisna, W. (2021). Jumlah Lulus CPNS Perempuan Capai 60,93 Persen, Ini Rinciannya. 01 Juli 2021. https://www.detik.com/edu/sekolah/d-5626762/jumlah-lulus-cpns-perempuan-capai-6093-persen-ini-rinciannya
UU RI Nomor 43 Tahun 1999 tentang Kepegawaian. (1999). In Menteri Sekretaris Negara (Issue 3, pp. 1–8).
Zulaikha, I., & Parmin, P. (2019). Analisis Pengaruh Beban Kerja dan Kecerdasan Emosional Terhadap Kinerja Pelaksana PNS dengan Kepuasan Kerja Sebagai Variabel Intervening (Studi Pada Kesekretariatan Panwascam di Kabupaten Kebumen). Jurnal Ilmiah Mahasiswa Manajemen, Bisnis Dan Akuntansi (JIMMBA), 1(1), 101–109. https://doi.org/10.32639/JIMMBA.V1I1.400
Downloads
Additional Files
Published
Issue
Section
License
Copyright (c) 2023 Sinta Jaelani
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Copyright Notice
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal the right of first publication with the work simultaneously licensed under (CC BY-NC 4.0) a Creative Commons Attribution-NonCommercial 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
