CULTIVATING STUDENTSÔÇÖ LITERACY ABOUT BUSINESS MORALITY BY USING SCA MODEL IN DIGITAL SERVICES

Abstract

Running the business with a good morale is not the easy task. Some businesses manage their employees in an un-Islamic way that conduce disapproval and dissatisfaction against their leader. The same problem is also found among business students in campus especially for those who have the same merchandise that create the unhealthy competition where the students justify all sorts of ways. To solve this problem, the researcher made the teaching material about business morality by using digital services likes What Sapp, video call, video conference and blog including managing people, and leadership that delivered and measured through interview, observation and test which is developed by Social Cultural Affective (SCA) model for ESP students of Economic Faculty at IAIN Bukittinggi. The purpose of the material is to increase the studentsÔÇÖ business competency to be a leader. As a result, these materials are effective to improve studentsÔÇÖ business ability which are done based on business morality and Islamic manner as guided by the Prophet, Muhammad SAW. Ultimately, the students are easier to manage people and comprehend the way to be a young businessman supported by the digital services.