ANALISIS DAMPAK PANDEMI COVID-19 TERHADAP PEMBELIAN SMARTPHONE DI INDONESIA
Abstract
The Covid-19 pandemic has had many impacts on everyone in the world, including in Indonesia. As a result of the Covid-19 pandemic, the poverty rate in Indonesia has increased and income levels have descreased. During this pandemic, the communityÔÇÖs space for movement has also become limited, due to the implementation of Large-Scale Social Restrictions (PSBB) in order to reduce the spread of the virus, so that many schools and offices carry out online avtivities. With so many students and workers doing activities from home, many people will use smartphone to help them in carrying out their activities. The purpose of this paper is to find out the impact of the Covid-19 pandemic on smartphone purchases in Indonesia. This study uses a qualitative method, where the authors describe the results of the study according to the data obtained from secondary data sources.
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