FAKTOR-FAKTOR YANG MEMPENGARUHI GENERASI Y/NETGEN/MILLENIAL DALAM PEMILIHAN RUMAH SAKIT

Tryanda Ferdiansyah, Adolf Bastian, M. Rasyid Abdillah

Abstract


The millennial generation is one of the marketing targets, so the desires and hopes of the millennial generation absolutely must be recognized by health service facilities, including hospitals (RS). Millennials have opened more than 75 million, which is currently bigger than the baby-boomber generation of around 74.9 million. Additionally, the Generation X population is passing through the aging baby-boom generation in about a decade in size. Therefore, it is not surprising that employers are interested in the role of Millennials in the workforce and how it might differ from previous generations. Factors related to the selection of hospitals by Millennials are the rating or popularity of doctors, transparency of fees, and most importantly their experience as patients, where hospitals must provide a clean environment and Wi-Fi connection for them.


Full Text:

PDF

References


American Hospital Association. (2019). Millennials Speak Up About Their Health Care Expectations. AHA Center for Health Innovation Market Scan.

Bhebhe, T., Karedza, G., & Zhakata, L. (2017). An Investigation of Factors Affecting Employee Performance among Millennials in the Public Service in Zimbabwe: A Case of Hospitals in Zvimba District. IOSR Journal of Economics and Finance, 8, 90–108.

Eagle, A. (2017). Designing hospitals for the millennial generation. ASHE. https://www.hfmmagazine.com/articles/2891-designing-hospitals-for-the-millennial-generation

Fenich, G., Scott-Halsell, S., Ogbeide, G.-C., & Hashimoto, K. (2014). What the Millennial Generation from Around the World Prefers in Their Meetings, Conventions, and Events. Journal of Convention & Event Tourism, 15, 236–241. https://doi.org/10.1080/15470148.2014.929993

Fronstin P. (2018). Consumer Engagement in Health Care Among Millennials, Baby Boomers, and Generation X: Findings from the 2017 Consumer Engagement in Health Care Survey. Employee Benefit Research InstituteEducation and Research Fund, 444, 1–15.

Harpaz J. (2019). 6 Expectations Millennials Have For Their Healthcare. Forbes.

Hersch, W. S. (2013). Aetna health survey points to generational differences. Thinkadvisor. https://www.thinkadvisor.com/2013/06/28/aetna-health-survey-points-to-generational-differences/

Kanski A. (2018). Survey: Millennials just don’t trust their doctors. Medical Marketing and Media.

Lloyd T, Shaffer ML, Christy S, & et al. (2013). Health Knowledge Among the Millennial Generation. J Public Health Res, 2(1), 38–41.

Main D. (2017). Who Are the Millennials? Live Science. https://www.livescience.com/38061-millennials-generation-y.html

Piper, L. (2012). Generation Y in Healthcare: Leading Millennials in an Era of Reform. Frontiers of health services management, 29, 16–28. https://doi.org/10.1097/01974520-201207000-00003

Pyöriä, P., Ojala, S., Saari, T., & Järvinen, K.-M. (2017). The Millennial Generation: A New Breed of Labour? SAGE Open, 7(1), 2158244017697158. https://doi.org/10.1177/2158244017697158

Sherman, R. O., Saifman, H., Schwartz, R. C., & Schwartz, C. L. (2015). Factors that lead Generation Y nurses to consider or reject nurse leader roles. NursingPlus Open, 1, 5–10. https://doi.org/https://doi.org/10.1016/j.npls.2015.05.001


Refbacks

  • There are currently no refbacks.


Copyright (c) 2022 Tryanda Ferdiansyah, Adolf Bastian, M. Rasyid Abdillah