FAKTOR-FAKTOR YANG MEMPENGARUHI GENERASI Y/NETGEN/MILLENIAL DALAM PEMILIHAN RUMAH SAKIT
Abstract
The millennial generation is one of the marketing targets, so the desires and hopes of the millennial generation absolutely must be recognized by health service facilities, including hospitals (RS). Millennials have opened more than 75 million, which is currently bigger than the baby-boomber generation of around 74.9 million. Additionally, the Generation X population is passing through the aging baby-boom generation in about a decade in size. Therefore, it is not surprising that employers are interested in the role of Millennials in the workforce and how it might differ from previous generations. Factors related to the selection of hospitals by Millennials are the rating or popularity of doctors, transparency of fees, and most importantly their experience as patients, where hospitals must provide a clean environment and Wi-Fi connection for them.
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