ANALISIS PREFERENSI PASIEN DALAM MEMILIH JASA PELAYANAN KESEHATAN RUMAH SAKIT ISLAM IBNU SINA PEKANBARU
Abstract
This study was conducted on inpatients at Ibnu Sina Hospital Pekanbaru with the aim of knowing the factors that influence patient preferences from location, socio-economic factors, service quality and patient satisfaction as an intervening. The research population was conducted on inpatients at Ibnu Sina Hospital Pekanbaru with a research sample of 150 people who were taken by simple random sampling method. The study used quantitative analysis and descriptive statistics. For the analysis tool used Structural Equation Model which is processed with SmartPLS2 Software. The results of research analysis at RSI Ibnu Sina prove that the location of the hospital, the socioeconomic status of the family, the quality of health services affect patient satisfaction. Patient satisfaction has an effect on mediating the quality of health services on patient preferences and has no effect on mediating location and socioeconomic status on patient preferences.
 
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