MARKETING STRATEGY OF TABUNGAN WADIÔÇÖAH AT PT. BPRS HAJI MISKIN PANDAI SIKEK

Authors

  • Himyar Pasrizal Fakultas Ekonomi dan Bisnis Islam, IAIN Batusangkar
  • Fitria Zahara
  • Afrian Raus

Abstract

The purpose of this study is to get a general idea of how the marketing strategy of products tabungan wadi'ah at PT. BPR Shariah Haji Miskin Pandai Sikek. Data collection is done through interview. The results show that: First, the customer gets a fee as an appreciation of the funds deposited in BPR Shariah Haji Miskin Pandai Sikek. Second, the initial deposit of account opening is enough to pay Rp. 10.000,-, then deposit at least Rp. 10.000,- and closing account fee Rp. 5,000,-. Third, the promotion is done by advertising that is through the spread of brochures, banners / banners, radio, newspapers, socialization, word of mouth, door to door and publicity to improve the image of the bank in front of customers through the activities of providing compensation to orphans and sales promotion to schools and offices.

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Wawancara dengan Hendri Kamal, 18 Juli 2017
Wawancara dengan Rici Novika, 18 Juli 2017
Wawancara dengan Lharisa Tri Amelia, 18 Juli 2017
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Batusangkar, October 14 ÔÇô 15, 2017

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Published

2018-01-02

Issue

Vol. 1 No. 1 (2017): Proceeding: Batusangkar International Conference II Graduate Programme of IAIN Batusangkar. ISBN : 978-602-329-072-7

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Articles

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