Semantik: Journal of Social, Media, Communication, and Journalism

An Analysis of the Application of the Journalistic Code of Ethics in Online Reporting on Sexual Harassment Via the Detik.com Media Portal

Raihana Atqiya — 2026-06-20

The development of social media has led to the expansion and proliferation of information media, enabling rapid access to information. However, the speed of access and the abundance of media do not guarantee adherence to the Journalistic Code of Ethics, which every journalist is expected to uphold. According to SIMFONI-PPA 2024, sexual harassment cases in 2023 were the most prevalent in Indonesia, with 13,156 reported cases. Given the sensitive nature of these cases for victims and their communities, this study employs Klaus KrippendorffÔÇÖs content analysis method to analyze 244 news articles published on Detik.com from January to March 2024, focusing on the application of the 11 articles of the Journalistic Code of Ethics in each report.
Keywords: Content Analysis, Detik.com, Journalistic Code of Ethics, Klaus Krippendorff, Sexual Harassment.

UIN Mahmud Yunus Batusangkar’s Public Relations Strategy for Branding the Islamic Science Campus: A Reflection of the Minangkabau Surau on TikTok

WulanTrimay Arta Arta — 2026-06-20

This study examines the public relations strategy in building the image of UIN Mahmud Yunus Batusangkar through the social media platform TikTok. Social media is considered an essential element in branding strategies as it provides various features that support the process, enabling higher education institutions to optimize their branding efforts.The main focus of this research is on the branding strategies implemented by the university’s public relations department, which are divided into three aspects: Brand Positioning, Brand Identity, and Brand Personality. The research employed a descriptive qualitative method, with data collection techniques including interviews, observations, and documentation. The collected data were analyzed descriptively through data reduction, data presentation, and conclusion drawing. To ensure data validity, source triangulation was conducted. The purpose of this research is to identify the strategies used by the public relations team in branding the university. The findings reveal that: 1) Brand Positioning Strategy. Developing TikTok content aligned with digital media developments and showcasing the uniqueness of UIN Mahmud Yunus Batusangkar as an Islamic Science Campus Reflecting the Minangkabau Surau, positioning the campus as a center for Islamic studies. 2). Brand Identity Strategy. Optimizing TikTok features that support the branding process and maintaining consistency in presenting informative content with attractive designs that reflect the identity of the Islamic Science Campus Reflecting the Minangkabau Surau. 3) Brand Personality Strategy. Carrying out a brand-building process through social media regularly and consistently, highlighting all relevant information about UIN Mahmud Yunus Batusangkar, and enhancing prospective students’ perceptions. This research underscores the importance of utilizing social media, particularly TikTok, in higher education branding strategies. Through a structured and consistent approach, the university’s public relations team can build a strong and appealing image for their target audience.

Representation of Pink and Green Symbols as Netizens' Resistance in the 17+8 Movement of People's Demands on Instagram

Ariza Qurrata A’yun — 2026-06-22

Instagram functions not only as a platform for information sharing but also
as a digital public sphere that enables people to express aspirations and
collective resistance. This phenomenon is reflected in the 17+8 People's
Demands Movement, which was represented through the use of pink and
green color symbols that later evolved into the Brave Pink and Hero Green
trends on Instagram. This study aims to analyze the representation of pink
and green symbols as forms of Indonesian netizens’ resistance within the
17+8 People's Demands Movement. The novelty of this research lies in its
focus on color symbols as a medium of digital resistance communication,
whereas previous studies have predominantly examined resistance
through textual narratives and hashtags. This research employs a
qualitative descriptive approach using Roland Barthes’ semiotic analysis,
which examines denotative, connotative, and mythical meanings. The data
were collected from Instagram posts containing pink and green symbols
related to the movement through observation, documentation, and
literature review. The findings reveal that, at the denotative level, the pink
and green symbols function as the visual identity of the movement. At the
connotative level, these symbols represent courage, solidarity, hope, and
the spirit of struggle in articulating socio-political demands. At the
mythical level, the symbols construct a narrative of public resistance
against social inequality through digital participation. The study also
demonstrates that Instagram serves as a digital public sphere that
facilitates the production, distribution, and exchange of meanings in a
participatory manner, thereby strengthening collective awareness among
netizens. This study concludes that visual symbols on social media
function as a medium of political communication and digital activism in
fostering collective resistance in the digital era.