Semantik: Journal of Social, Media, Communication, and Journalism

A Case for Corporate Communication-Oriented Model in the 21st Century Nigerian Public Sector

Kelvin Inobemhe — 2025-06-21

Human society could be chaotic without communication and so every nation desirous of orderliness and tranquility requires effective communication across various sectors including the private and This also buttresses the need for government to provide up-to-date information to its public on core and sundry matters including activities, policies, programmes and plans. Therefore, corporate communication-modeled public sector communication is recommended. This implies that the communication must be in a manner as though it is with customers. This study is about the need for corporate communication in the public sector of Nigeria. Accordingly, the researcher demonstrated that different types of corporate communication ÔÇô such as written, oral and nonverbal can be explored by public institutions to approach members of the public who are desirous of information. It was further established in this study that though not devoid of challenges, corporate communication can be an effective way to engage the public on different aspects of nation building and development. It has been identified as one crucial way to get the people involved in the process of development. The study concluded that there is a strong need for the adoption and application of corporate communication in the public sector of Nigeria as obtained in the private to build trust and cooperation of members of the ┬á

Overcoming Workplace Conflicts in Multicultural Organizations: Conflict Factors and Resolution Strategies

Haider Rifaat Hussain — 2025-06-21

In todayÔÇÖs globalized society, working environment has become diverse and organizations face both, opportunities and challenges based on the cultural differences of their workforce. The U.S. is one of many countries experiencing expansion in workplace diversity. In 2019, a majority of new hires in the U.S. were people of color between the ages 25 to 54 (Long & Damn, 2021). The report shows that the Latin population may constitute 20% of AmericaÔÇÖs workforce by the year 2028 (Long & Damn, 2021). Also, Blacks and Asians constituted 19% of the total labor force of the U.S. in 2020 (U.S. Bureau of Labor Statistics, 2021).┬á This workforce diversity increases our attention to the cultural differences experienced in workplace settings and its impact organizational communication and performance. Employees experience many cultural challenges, and without proper cross-cultural adjustment, their level of work stress may increase (Chen, 2019). Also, cultural diversity can lead to intercultural conflicts in the workplace. Scholars defined intercultural conflict as ÔÇ£different expectations concerning appropriate or inappropriate conflict behavior in a conflict sceneÔÇØ (Ting-Toomey & Oetzel, 2001, p. 1). Organizations try to manage those conflicts through effective communication and cultural trainings (Shahid, 2022). The purpose of this study is to unearth causes of workplace conflicts through in-depth interviews of employees across culturally diverse organizations in the United States, and to identify ways to reduce these cultural gaps and increase intercultural understanding among employees. Findings of this study will bridge existing gaps in literature and help organizations prepare and implement a course of action that builds a harmonious and collaborative workplace culture

Therapeutic Communication in Forming Corporate Culture for Work Stress Management at PT. Astra Internasional

Fadilah Annisa Rahma — 2025-06-21

The study aims to identify the role of therapeutic communication techniques in shaping a corporate culture that supports work stress management through a systematic literature review. As emphasized by Schein (2021), an effective organizational culture is built through communication patterns that are consistent with the company's core values. The study findings revealed that the implementation of therapeutic communication techniques - which include an empathetic approach, active listening, and supportive responses - in corporate culture can significantly reduce symptoms of work stress, including anxiety and burnout (Workplace Mental Health Institute, 2023). Organizations with an open communication culture that adopt therapeutic communication principles tend to have higher levels of employee resilience at PT. Astra (Gallup, 2022). As stated by Miller and Chen (2022), the integration of therapeutic communication techniques into daily management practices not only improves employee psychological well-being but also contributes to increased overall organizational productivity. This study provides several practical implications, including: (1) the importance of integrating therapeutic communication principles into internal communication policies, (2) the need for management training that focuses on developing empathetic communication skills, and (3) the design of employee well-being programs based on a therapeutic communication approach. This finding reinforces SHRM's (2022) view of the crucial role of communication culture in creating a healthy and productive work environment.

Communication during the Prophet Muhammad's Time: Media, Methods, and its Relevance in the Modern Era

Mami Nofrianti — 2025-06-27

This article discusses the communication practices implemented by Prophet Muhammad (SAW), focusing on the media and methods used in spreading the message of Islam. Through an analysis of historical context, the article illustrates how the Prophet optimized various communication channels, including oral communication, letters, and direct interaction, to reach diverse communities. Additionally, the study highlights the relevance of the Prophet's communication principles in the modern context, where information technology and social media have become primary tools for disseminating information. By examining the values of effective, honest, and inclusive communication taught by the Prophet, the article offers a fresh perspective on how contemporary society can leverage these approaches to enhance communication in various aspects of life.

Framing Analysis of News Reporting on Sugar Commodity Corruption Case by Kompas.com

Rio Bayu Triwanto — 2025-06-27

frames the alleged corruption case of sugar imports involving Thomas Trikasih Lembong, the former Minister of Trade. Using the social reality construction approach and Robert Entman's framing model, this study found that Kompas.com tends to frame the news by emphasizing Tom Lembong's direct involvement as a suspect, even though the substance of the news content is relatively uniform. This framing not only influences public perception but also creates a narrative that can direct readers' opinions. This finding shows the important role of the media in shaping social reality and its consequences for the legal process and political stability. This seems to be one of Kompas.com's strategies to support the increase in the electability of the attorney general's office which has recently appeared on social media in handling various corruption cases.

The Impact of Da'wah Message Communication from TikTok Account @Kadamsidik00 on Students of the QurÔÇÖanic and Tafsir Studies Program at UIN Mahmud Yunus Batusangkar

Siti Kholijah — 2025-06-30

Contemporary da'wah demands approaches that align with the development of technology and the culture of digital communication. TikTok, as a short-form video-based social media platform, has become a new space for preachers (da'i) to convey Islamic messages that are relevant to the lives of the younger generation. The TikTok account @kadamsidik00 actively utilizes this medium to deliver da'wah in the form of reflective, educational, and inspirational content. This article aims to analyze the communication effects of contemporary da'wah messages delivered by this account on the cognitive, affective, and conative changes of students in the QurÔÇÖanic and Tafsir Studies Program (IAT) at UIN Mahmud Yunus Batusangkar. The approach used is descriptive qualitative. The results show that contemporary da'wah messages through TikTok can enhance studentsÔÇÖ Islamic understanding (cognitive), shape positive religious attitudes and spirituality (affective), and encourage more active religious practices (conative).

The Role of Teachers at SMAN 2 Lintau Buo in Utilizing School Information Media

Atikah Fitri — 2025-06-30

The research aims to find out the role of SMAN 2 Lintau Buo teachers in using school information media. To find out the use of school information media for SMA 2 Negeri Lintau Buo teachers as well as the distribution of school information media for SMA 2 Negeri Lintau Buo teachers.

The research method used in this study is that researchers use descriptive qualitative research. While the method used is a descriptive method. .┬á From the results of interviews and observations during the field, the author will explain more about the research that has been done.

The results of the research show that the use of school information media based on the theory of diffusion of innovation focuses on the decision and implementation aspects, namely the media used by the SMAN 2 Lintau Buo school in sharing information at school through the school's official account, namely the website and also utilizing social media such as Instagram, Facebook, YouTube.

Multi-Platform Strategies of Populis Figur in West Sumatra

Yayuk Lestari — 2025-06-30

This article explores the digital strategies of Islamic populism in West Sumatra by examining how key figures such as Fauzi Bahar and Jel Fathullah systematically leverage social media platforms to disseminate moral discourses grounded in the local religious-philosophical paradigm of Adat Basandi SyaraÔÇÖ, SyaraÔÇÖ Basandi Kitabullah (ABS-SBK). Drawing on a descriptive qualitative approach through digital observation, the study reveals a multi-platform orchestration in which Facebook functions as a site for constructing long-form religious narratives and symbolic continuity, while Instagram Reels and TikTok are deployed for affective mobilization through short, emotionally charged content featuring themes such as hijrah, almsgiving, and Islamic virtue. The interplay of symbolic messaging and technical affordances across platforms illustrates what scholars have termed symbolic convergenceÔÇöa synchronization of religious rhetoric with platform-specific features to consolidate affective publics. The analysis demonstrates how figures like Jel Fathullah transform short-form visual content into emotional gateways that channel followers toward deeper ideological engagements via Facebook Live or digital sermons. User engagement through likes, shares, and comments is interpreted by followers as a form of "digital charity," signaling a shift in the mediation of moral authority from religious institutions to platform architectures and algorithms. This study argues that Islamic digital populism in West Sumatra constitutes a form of vernacular, platformized politics wherein local identity, digital aesthetics, and moral claims coalesce. It advances the understanding of how emotional resonance, identity performance, and religious legitimacy are orchestrated through hybrid media systems.

Implementation of the Communication Strategy of Bank BPR Bandung Collectors in Reducing the Number of Defaults

Feby Nugraha Putra — 2025-06-30

The phenomenon of credit default in the banking sector is concerning in the post-pandemic era, particularly for small-scale financial institutions, such as Rural Credit Banks (BPR). This study analyses the communication strategies used by collectors at Rural Credit Bank (BPR) "X" Bandung to reduce the number of loan arrears. Loan arrears at BPR, caused by factors such as inadequate surveys, debtor dishonesty, or deteriorating financial conditions, pose significant challenges to the bank's financial stability. The purpose of this study is to identify and describe the types and effectiveness of collector strategies, using qualitative methods such as in-depth interviews and observations. Data analysis follows the interactive model by Miles and Huberman. The study reveals that collectors employ a combination of verbal and nonverbal communication strategies, including gentle persuasion and open-ended questions, as well as a calm tone of voice and active listening, all of which are tailored to the debt collection process. These strategies are generally effective, especially the empathetic approach; however, their effectiveness depends on the debtor's characteristics and financial situation. Supporting factors include ongoing training and good internal communication, while barriers include bad intentions from debtors and negative public perceptions. The results of this study concluded that effective communication is crucial in managing problematic loans, and encourage BPR to enhance training, develop ethical guidelines, and promote financial literacy among debtors.