Pengaruh E-Trust dan E-Service Quality Terhadap E-Loyalty Pengguna Layanan Mobile Banking Bank Umum Syariah

Authors

  • Novia Nengsih Universitas Islam Negeri Mahmud Yunus Batusangkar
  • Syifa Septianna Universitas Islam Negeri Mahmud Yunus Batusangkar

DOI:

https://doi.org/10.31958/ab.v5i1.13559

Keywords:

E-Trust, E-Service Quality, E-Loyalty, Mobile Banking

Abstract

This research aim to determine the influence of e-trust and e-service quality on the e-loyalty of mobile banking users at Islamic commercial banks. This research employs a quantitative research method. The sampling technique used is purposive sampling. The data analysis techniques employed include testing the research instrument, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and the R² test. The results of the study indicate that e-trust has a significant influence on the e-loyalty of mobile banking users at Islamic commercial banks. Furthermore, e-service quality also has a significant influence on the e-loyalty of mobile banking users at Islamic commercial banks. Moreover, e-trust and e-service quality together have a significant effect on e-loyalty.. Based on the results of the coefficient of determination (R Square) test, a value of 0.505 or 50.5% was obtained. This indicates that e-trust  and e-service quality together explain 50.5% of the variability in e-loyalty of mobile banking users at Islamic commercial banks, while the remaining 49.5% is influenced by other variables not included in this study.

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Published

2025-01-31

How to Cite

Nengsih, N., & Septianna, S. (2025). Pengaruh E-Trust dan E-Service Quality Terhadap E-Loyalty Pengguna Layanan Mobile Banking Bank Umum Syariah. Al-Bank: Journal of Islamic Banking and Finance, 5(1), 52–61. https://doi.org/10.31958/ab.v5i1.13559

Issue

Vol. 5 No. 1 (2025): January - June 2025

Section

Articles

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Copyright (c) 2025 Novia Nengsih, Syifa Septianna

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