Analisis Pengaruh Customer Intimacy, Ambient Conditional Dan Interactional Justice Terhadap Kepuasan Serta Dampaknya Pada Loyalitas Nasabah

Penulis

  • Ika Setiansye Universitas Islam Negeri Salatiga
  • Agung Guritno Universitas Islam Negeri Salatiga

DOI:

https://doi.org/10.31958/ab.v3i2.8477

Kata Kunci:

Customer Intimacy, Ambient Condition, Interactional Justice, Satisfaction, Loyalty

Abstrak

The purpose of this study was to determine the effect of Customer Intimacy, Ambient Conditional and Interactional Justice on Customer Satisfaction and its impact on Customer Loyalty of Bank Syariah Indonesia KCP Kebumen. The research method uses a quantitative approach. The population in this study were customers of Bank Syariah Indonesia KCP Kebumen with a sample size of 100 customers. The analysis technique uses path analysis. The results showed that partially Customer Intimacy, Ambient Conditions and Interactional Justice had an effect on customer satisfaction. Customer Intimacy and interactional justice have a direct effect on loyalty through the satisfaction variable. Ambient Condition only has a direct effect on customer loyalty.

Referensi

Husamah. Pembelajaran Baruan (Blended Learning). Jakarta: Prestasi Pustakarya, 2014.

Sanjaya Wina. Strategi Pembelajaran Berorientasi Standar Proses Pendidikan. Jakarta:

Kencana, 2006.

Sardiman. Interaksi Dan Motivasi Belajar-Mengajar. Jakarta: Rajawali Pers, 2016.

Sugiyono. Metode Penelitian Kuantitatif, Kualitatif, Dan R&D. Bandung: Alfabeta, 2017

##submission.downloads##

Diterbitkan

2023-07-31

Cara Mengutip

Setiansye, I., & Guritno, A. (2023). Analisis Pengaruh Customer Intimacy, Ambient Conditional Dan Interactional Justice Terhadap Kepuasan Serta Dampaknya Pada Loyalitas Nasabah. Al-Bank: Journal of Islamic Banking and Finance, 3(2), 146–159. https://doi.org/10.31958/ab.v3i2.8477

Terbitan

Vol 3 No 2 (2023): July - Desember 2023

Bagian

Articles

Lisensi

Hak Cipta (c) 2023 Al-bank: Journal of Islamic Banking and Finance

Creative Commons License

Artikel ini berlisensi Creative Commons Attribution-NonCommercial 4.0 International License.

Copyright Notice
Authors who publish with this journal agree to the following terms:

  • Authors retain copyright and grant the journal the right of first publication with the work simultaneously licensed under?áa Creative Commons Attribution-NonCommercial 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
  • Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  • Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.