Analisis Pengaruh Customer Intimacy, Ambient Conditional Dan Interactional Justice Terhadap Kepuasan Serta Dampaknya Pada Loyalitas Nasabah

Authors

  • Ika Setiansye Universitas Islam Negeri Salatiga
  • Agung Guritno Universitas Islam Negeri Salatiga

DOI:

https://doi.org/10.31958/ab.v3i2.8477

Keywords:

Customer Intimacy, Ambient Condition, Interactional Justice, Satisfaction, Loyalty

Abstract

The purpose of this study was to determine the effect of Customer Intimacy, Ambient Conditional and Interactional Justice on Customer Satisfaction and its impact on Customer Loyalty of Bank Syariah Indonesia KCP Kebumen. The research method uses a quantitative approach. The population in this study were customers of Bank Syariah Indonesia KCP Kebumen with a sample size of 100 customers. The analysis technique uses path analysis. The results showed that partially Customer Intimacy, Ambient Conditions and Interactional Justice had an effect on customer satisfaction. Customer Intimacy and interactional justice have a direct effect on loyalty through the satisfaction variable. Ambient Condition only has a direct effect on customer loyalty.

References

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Sanjaya Wina. Strategi Pembelajaran Berorientasi Standar Proses Pendidikan. Jakarta:

Kencana, 2006.

Sardiman. Interaksi Dan Motivasi Belajar-Mengajar. Jakarta: Rajawali Pers, 2016.

Sugiyono. Metode Penelitian Kuantitatif, Kualitatif, Dan R&D. Bandung: Alfabeta, 2017

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Published

2023-07-31

How to Cite

Setiansye, I., & Guritno, A. (2023). Analisis Pengaruh Customer Intimacy, Ambient Conditional Dan Interactional Justice Terhadap Kepuasan Serta Dampaknya Pada Loyalitas Nasabah. Al-Bank: Journal of Islamic Banking and Finance, 3(2), 146–159. https://doi.org/10.31958/ab.v3i2.8477

Issue

Vol. 3 No. 2 (2023): July - Desember 2023

Section

Articles

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Copyright (c) 2023 Al-bank: Journal of Islamic Banking and Finance

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