Strategi Public Relation dalam Promosi Perpustakaan di Perpustakaan Daerah Kabupaten 50 Kota Payakumbuh
DOI:
https://doi.org/10.31958/istinarah.v6i2.13905Kata Kunci:
Public Relations Strategy, Library Promotion, Library ExistenceAbstrak
This study examines the public relations (PR) strategies implemented by the Department of Library and Archives of Payakumbuh City in promoting the library as an effort to strengthen the library's existence. Through a qualitative approach, this study analyzes various PR strategies used, including literacy campaigns, direct promotional activities, partnerships with schools and communities, and the use of social media. Data were obtained through in-depth interviews, observations, and document analysis. The results indicate that effective PR strategies can increase public awareness and participation in the library. However, there are several obstacles such as budget limitations and human resources constraints. This study provides recommendations for the development of more innovative and efficient PR strategies to enhance the library's role in improving literacy and the quality of education in the digital era. The findings are expected to serve as a reference for other libraries facing similar challenges.
Referensi
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Febianti, F. (2020). Peran Public Relations Dalam Komunikasi Organisasi Di Perpustakaan. Jurnal Kajian Kepustakawan, 2(1), 79–94. https://ejournal.uinib.ac.id/jurnal/index.php/maktabatuna/article/view/1879
Hadianti, M. P., & Setyanto, Y. (2022). Strategi Marketing Public Relations Gaspace dalam Membangun Brand Awareness di Era Pandemi. Kiwari, 1(3), 486–492. https://doi.org/10.24912/ki.v1i3.15798
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Lubis, N. R., Gunawan, A., & Darwanto, D. (2017). Promosi Dan Public Relation Di Perpustakaan. Jurnal Pari, 2(2), 126. https://doi.org/10.15578/jp.v2i2.3257
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Mendoza, S. D. (2020). Strategi Public Relations Dalam Promosi Perpustakaan Di Dinas Perpustakaan Dan Kearsipan Provinsi Sulawesi Selatan Untuk Membangun Citra Positif [Uinversitas Islam Negeri Alauddin Makassar]. In Nature Microbiology (Vol. 3, Issue 1). http://dx.doi.org/10.1038/s41421-020-0164-0%0A
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Restanti, A. S. (2017). Challenges and Strategies to Develop a Positive Image of the Library. Record and Library Journal, 1(2), 94. https://doi.org/10.20473/rlj.v1i2.1163
Santosa, J. (2021). Peran Pustakawan dalam Kegiatan Hubungan Masyarakat di Perpustakaan. Buletin Perpustakaan Universitas Islam Indonesia, 4(1), 15–34. https://journal.uii.ac.id/Buletin-Perpustakaan/article/view/19139
Sartika, W. (2019). Pentingnya Kegiatan Public Relations Di Perpustakaan Untuk Menimbulkan Citra Yang Baik Terhadap Perpustakaan. http://repository.unp.ac.id/14174/1/MAKALAH WIWI 4 PR.pdf
Syakur, A., & Panuju, R. (2020). Peran Strategis Public Relation dalam Pengembangan Reputasi Pendidikan Tinggi: Studi Kasus Promosi di Akademi Farmasi Surabaya. Briliant: Jurnal Riset Dan Konseptual, 5(1), 128. https://doi.org/10.28926/briliant.v5i1.439
Teddy Murtedjo. (2018). Fungsi Dan Peranan Humas Dalam Sebuah Perpustakaan. Baca: Jurnal Dokumentasi Dan Informasi, 20(6). https://doi.org/http://dx.doi.org/10.14203/j.baca.v20i6.120
Unyil, & Anis Masruri. (2023). Perpustakaan Sebagai Public Relations dalam Mendukung Tri Dharma Perguruan Tinggi. Journal of Information and Library Review, 1(1), 1–14. https://doi.org/10.61540/jilr.v1i1.27
WihardikaGriadhi, M. H. (2018). Pentingnya Keberadaan Public Relations Pada Penyelenggaraan Layanan Perpustakaan Perguruan Tinggi. Perpustakaan Universitas Pendidikan Ganesha Singaraja, 3(2), 20–23.
Yudisman, S. N. (2020). Analisis Peran Perpustakaan Umum Sebagai Ruang Publik Dari Perspektif Teori Sosial Public Sphere Jurgen Habermas. Maktabatuna: Jurnal Kajian Kepustakawanan, 2(2), 157–172. https://ejournal.uinib.ac.id/jurnal/index.php/maktabatuna/article/download/2990/2020
Anawati, S. (2019). Peran Perpustakaan Dalam Membangun Citra Perpustakaan Di Era Teknologi Informasi. Jurnal Pustaka Ilmiah, 2(1), 154. https://doi.org/10.20961/jpi.v2i1.33178
Aprilia Suwito, B., & Prihandari Satvikadewi, A. (2022). Implementasi Digital Pr Pada Perpustakaan Daerah Kota Surabaya. Jurnal Aspikom, 3, 68–79.
Azwar. (2023). Strategi Promosi Perpustakaan Iais Sambas Menarik Kunjung Pemustaka. Educatioanl Journal: General and Specific Research, 3(2), 183–190. https://adisampublisher.org/index.php/edu/article/view/315
Chatamallah, M. (2018). Strategi “Public Relations” dalam Promosi Pariwisata: Studi Kasus dengan Pendekatan “Marketing Public Relations” di Provinsi Banten. Mediator: Jurnal Komunikasi, 9(2), 393–402. https://doi.org/10.29313/mediator.v9i2.1120
Choerotun Nisa, A. I., & Susanto, T. (2023). Strategi Public Relations Dalam Membangun Brand Image Melalui Media Sosial Pada Afsha Official. Da’watuna: Journal of Communication and Islamic Broadcasting, 3(4), 1510–1522. https://doi.org/10.47467/dawatuna.v3i4.5071
Febianti, F. (2020). Peran Public Relations Dalam Komunikasi Organisasi Di Perpustakaan. Jurnal Kajian Kepustakawan, 2(1), 79–94. https://ejournal.uinib.ac.id/jurnal/index.php/maktabatuna/article/view/1879
Hadianti, M. P., & Setyanto, Y. (2022). Strategi Marketing Public Relations Gaspace dalam Membangun Brand Awareness di Era Pandemi. Kiwari, 1(3), 486–492. https://doi.org/10.24912/ki.v1i3.15798
Herianti, Parawangi, A., & Syukri. (2023). Pelaksanaan Kehumasan Dalam Penyebaran Informasi Pada Dinas Perpustakaan Dan Kearsipan Di Kabupaten Bone. Journal Unismuh, 4(2), 175–184. https://journal.unismuh.ac.id/index.php/kimap/index
Komariah, N., Rodiah, S., & Rakhmat, M. Z. (2018). Kegiatan Public Relations Sebagai Upaya Penguatan Eksistensi Perpustakaan. Baca: Jurnal Dokumentasi Dan Informasi, 39(2), 197. https://doi.org/10.14203/j.baca.v39i2.431
Lubis, N. R., Gunawan, A., & Darwanto, D. (2017). Promosi Dan Public Relation Di Perpustakaan. Jurnal Pari, 2(2), 126. https://doi.org/10.15578/jp.v2i2.3257
Memey Meliani, Nabila Septianah, S. S., & Kurniasari, N. G. A. K. (2024). Strategi Public Relations Dalam Mempertahankan Brand Awareness Produk “ Broodis ” Di Social Media Instagram. Jurnal Public Relations-JPR, 5(April), 32–40. https://jurnal.bsi.ac.id/index.php/jpr/article/view/4945
Mendoza, S. D. (2020). Strategi Public Relations Dalam Promosi Perpustakaan Di Dinas Perpustakaan Dan Kearsipan Provinsi Sulawesi Selatan Untuk Membangun Citra Positif [Uinversitas Islam Negeri Alauddin Makassar]. In Nature Microbiology (Vol. 3, Issue 1). http://dx.doi.org/10.1038/s41421-020-0164-0%0A
Nurhaliza, D., & Andiyansari, P. (2024). Strategi Public Relations PC . GKBI dalam Membangun Citra. Jurnal Indonesia: Manajemen Informatika Dan Komunikasi, 5(3), 2596–2611. http://jurnal.umt.ac.id/index.php/ADVIS/article/view/4000
Restanti, A. S. (2017). Challenges and Strategies to Develop a Positive Image of the Library. Record and Library Journal, 1(2), 94. https://doi.org/10.20473/rlj.v1i2.1163
Santosa, J. (2021). Peran Pustakawan dalam Kegiatan Hubungan Masyarakat di Perpustakaan. Buletin Perpustakaan Universitas Islam Indonesia, 4(1), 15–34. https://journal.uii.ac.id/Buletin-Perpustakaan/article/view/19139
Sartika, W. (2019). Pentingnya Kegiatan Public Relations Di Perpustakaan Untuk Menimbulkan Citra Yang Baik Terhadap Perpustakaan. http://repository.unp.ac.id/14174/1/MAKALAH WIWI 4 PR.pdf
Syakur, A., & Panuju, R. (2020). Peran Strategis Public Relation dalam Pengembangan Reputasi Pendidikan Tinggi: Studi Kasus Promosi di Akademi Farmasi Surabaya. Briliant: Jurnal Riset Dan Konseptual, 5(1), 128. https://doi.org/10.28926/briliant.v5i1.439
Teddy Murtedjo. (2018). Fungsi Dan Peranan Humas Dalam Sebuah Perpustakaan. Baca: Jurnal Dokumentasi Dan Informasi, 20(6). https://doi.org/http://dx.doi.org/10.14203/j.baca.v20i6.120
Unyil, & Anis Masruri. (2023). Perpustakaan Sebagai Public Relations dalam Mendukung Tri Dharma Perguruan Tinggi. Journal of Information and Library Review, 1(1), 1–14. https://doi.org/10.61540/jilr.v1i1.27
WihardikaGriadhi, M. H. (2018). Pentingnya Keberadaan Public Relations Pada Penyelenggaraan Layanan Perpustakaan Perguruan Tinggi. Perpustakaan Universitas Pendidikan Ganesha Singaraja, 3(2), 20–23.
Yudisman, S. N. (2020). Analisis Peran Perpustakaan Umum Sebagai Ruang Publik Dari Perspektif Teori Sosial Public Sphere Jurgen Habermas. Maktabatuna: Jurnal Kajian Kepustakawanan, 2(2), 157–172. https://ejournal.uinib.ac.id/jurnal/index.php/maktabatuna/article/download/2990/2020
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