Marketing Strategy for Education Services in Integrated Islamic-Based Junior High Schools

Authors

  • Desi Afriwanti Institut Agama Islam Negeri Batusangkar
  • Himyar Pasrizal Institut Agama Islam Negeri Batusangkar

DOI:

https://doi.org/10.31958/jies.v1i2.3022

Keywords:

Marketing Strategy for Education Services, Integrated Islamic Junior High School, Marketing Mix

Abstract

The study aims to describe the strategy and marketing mix of education services in Integrated Islamic Junior High School (SMP-IT). The researcher used qualitative research to describe the data descriptively. Data collection techniques were observation, interviews, and documentation. The results of this study indicated that: 1) the marketing strategy in SMP-IT is to strengthen the IT and Public Relations (Humas) team in the school. 2) The marketing strategy of education services in SMP-IT is by implementing a marketing mix of products, prices, places, promotions, human resources, physical evidence and processes. The superior marketed products are tahfiz programs, language programs, Birrul Walidain and academic extracurriculars, as well as providing scholarship for excellent students. Promotion strategies are carried out through Instagram, YouTube, Twitter, Facebook, websites, and newspapers..

 

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Published

2021-11-30

How to Cite

Afriwanti, D., & Pasrizal, H. (2021). Marketing Strategy for Education Services in Integrated Islamic-Based Junior High Schools. Journal of Islamic Education Students (JIES), 1(2), 48–57. https://doi.org/10.31958/jies.v1i2.3022

Issue

Vol. 1 No. 2: November 2021

Section

Articles

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