Indonesia’s Halal Industry Development Strategy; The Road Map Toward the Global Halal Hub Industry

Rafiqah Rafiqah

doi:10.31958/imara.v8i1.10977

Indonesia’s Halal Industry Development Strategy; The Road Map Toward the Global Halal Hub Industry

Rafiqah Rafiqah

Abstract

Background. Indonesia, the largest Muslim-majority country globally, is positioning itself as a leader in the halal industry. With over 270 million people, nearly 87% of whom are Muslim, the demand for halal products and services is significant. This substantial domestic market forms a robust foundation for Indonesia's ambitions to expand its halal industry globally.

Purpose. This study examines the development of Indonesia's halal industry, the associated challenges, and potential strategies for advancement.

Method. The research employs a qualitative descriptive method, analyzing data from various sources, including the State of the Global Islamic Economy, the Indonesian Ministry of Industry, the Indonesian Ministry of Trade, and other relevant organizations. The study also incorporates a review of literature, including books, essays, and other works, to support the findings.

Results. The study finds that Indonesia has the potential to become a global hub for the halal sector, provided it undertakes necessary reforms and modernization efforts. Key strategies identified include digitizing halal marketing through e-commerce, implementing a “Halal Recognition System” with barcode scanning technology, and updating the halal certification system.

Conclusion. The Indonesian government must take decisive action to become the global leader in the halal industry. These include developing applications for identifying halal products, promoting halal travel via e-commerce platforms, and creating halal industry centers.

Keywords

Halal Industry, Halal Tourism, Product Certification, Development Strategies,

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DOI: http://dx.doi.org/10.31958/imara.v8i1.10977