PENGARUH PERAN TEKNOLOGI, ORIENTASI PASAR, PELATIHAN, DAN INFRASTRUKTUR TERHADAP KEUNGGULAN BERSAING BANK SYARIAH
DOI:
https://doi.org/10.31958/imara.v3i2.1671Keywords:
Peran teknologi, Orientasi Pasar, Pelatihan, Infrastruktur, Keunggulan Bersaing, dan Bank SyariahAbstract
Management of the organizational environment becomes an important part for a company
in addition to human resource management in order to create competitive advantage. A company must
be careful in managing its environment both internal and external environment. Internal environmental
factors such as the ability of human resources, financial capabilities, the role of technology, and market
orientation. While some of the company's external environmental factors include infrastructure support
and training. Changes in the environment are adapted by companies by formulating corporate strategies
and creating competitive advantage. Therefore, Islamic banks in the face of competition from financial
institutions, especially with conventional banks, must be able to manage the environment professionally.
Management of the technological environment, market orientation, and professional training at
Islamic banks will be able to increase the competitive advantage of Islamic banks themselves. While the
management of infrastructure is not a special concern for Islamic banks because it does not have an
impact on competitive advantage.
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