FAKTOR DETERMINAN KEPUTUSAN PEMBELIAN GENERASI Z DI SHOPEE DETERMINANT FACTORS FOR PURCHASE Z GENERATION IN SHOPEE

Authors

  • Adzan Noor Bakri IAIN Palopo
  • Dini Hardianti IAIN Palopo

DOI:

https://doi.org/10.31958/imara.v4i1.2093

Keywords:

Perilaku Konsumen, Keputusan Pembelian, Generasi Z.

Abstract

The purpose of this research was to describe the determinant factors influencing purchasing decision of Z generation in Shopee. The design of the research was quantitative research by conducting a survey to students of Faculty of Economics and Islamic Business, IAIN Palopo. The results showed there were several factors that influenced purchasing decision of Z generation in Shopee, namely (1) social class, (2) personality, (3) economic environment, (4) motivation, and (5) learning process.

References

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Published

2020-06-24

How to Cite

Bakri, A. N., & Hardianti, D. (2020). FAKTOR DETERMINAN KEPUTUSAN PEMBELIAN GENERASI Z DI SHOPEE DETERMINANT FACTORS FOR PURCHASE Z GENERATION IN SHOPEE. Imara: Jurnal Riset Ekonomi Islam, 4(1), 11–20. https://doi.org/10.31958/imara.v4i1.2093

Issue

Vol. 4 No. 1 (2020): IMARA: JURNAL RISET EKONOMI ISLAM

Section

Articles

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Copyright (c) 2020 Adzan Noor Bakri

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