PENGARUH PENGETAHUAN DAN IKLAN TERHADAP MINAT MENABUNG DI BANK SYARIAH (STUDI MAHASISWA FAKULTAS EKONOMI DAN BISNIS ISLAM IAIN PADANGSIDIMPUAN ANGKATAN 2014)

Authors

  • Fadli Fadli

DOI:

https://doi.org/10.31958/imara.v1i1.986

Keywords:

Knowledge, advertisement, enthusiasm

Abstract

Syariah Banking is an Islamic banking which has main function to deploy and distribute funds to society. Islamic banking is a relevance ¶ÇÅöinancial institution to Islamic principles such as Al qurÔÇÖan and Hadist. The condition of Islamic banking at state institute for Islamic studies, Padang Sidempuan was many students preferred to learn about banking, Islamic law, Islamic syariah bank, and syariah bank, from the available bank advertisement like magazines, newspapers, radio, television, and others.

References

Rahman, Abdul dan Muhbib, 2004. Psikologi Suatu
Pengantar (Dalam Perspektif Islam), Jakarta:
Kencana
Bakhtiar, Amsal, 2010. Filsafat Ilmu, Jakarta: PT.
Raja Gra?indo Persada.
Arikunto, S, 1994, Evaluasi Pendidikan, Jakarta:
Rineka Cipta.
Ascarya, 2007, Akad dan Produk Bank Syariah,
Jakarta: PT. Raja Gra?indo Persada.
Agus, Hermawan, 2012, Komunikasi Pemasaran,
Jakarta: Erlangga.
Noor, Juliansyah, 2011, Metodologi Penelitian; Skripsi,
Tesis, Desertasi dan Karya Ilmiah Edisi Pertama,
Jakarta: Kencana Prenadamedia Grop.
Syah, Muhibbin, 2003, Psikologi Belajar, Jakarta:
PT. Raja Gra?indo Persada.
Morissan, 2010, Periklanan: Komunikasi
Pemasaran Terpadu, Jakarta: Kencana.
Nugroho, J. Setiadi, 2010, Perilaku Konsumen:
Perspektif Kontemporer Pada Motif, Tujuan
dan Keinginan Konsumen, Jakarta: Kencana.
Lupiyadi, Rambat dan Hamdani, A. 2006,
Manajemen Pemasaran Jasa, Jakarta: Salemba
Empat.
Wawancara dengan Mahasiswa. Nurliana. Jurusan
Ekonomi Syariah. Senin, 05 Juni 2017.
Wawancara dengan Mahasiswa. Rahmayanti
Hutasuhut. Jurusan Perbankan Syariah. Senin,
05 Juni 2017.

Downloads

Published

2018-03-30

How to Cite

Fadli, F. (2018). PENGARUH PENGETAHUAN DAN IKLAN TERHADAP MINAT MENABUNG DI BANK SYARIAH (STUDI MAHASISWA FAKULTAS EKONOMI DAN BISNIS ISLAM IAIN PADANGSIDIMPUAN ANGKATAN 2014). Imara: Jurnal Riset Ekonomi Islam, 1(1), 1–16. https://doi.org/10.31958/imara.v1i1.986

Issue

Vol. 1 No. 1 (2017): IMARA: JURNAL RISET EKONOMI ISLAM

Section

Articles

License

Copyright (c) 2018 Fadli

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Authors who publish with this journal agree to the following terms:

  • Authors retain copyright and grant the journal the right of first publication with the work simultaneously licensed under?áa Creative Commons Attribution-NonCommercial 4.0 International License?áthat allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
  • Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  • Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.