Assistance with Simple Bookkeeping Concepts and Marketing Strategy Innovation as Steps for Sustainability of UMKM "Gelora" Dumpling Skin Noodle Factory, Sidorahayu Village

Authors

  • Khafid Nurcahyadi Universitas Islam Negeri Maulana Malik Ibrahim Malang
  • Rifky Zahrul Aprilian Universitas Islam Negeri Maulana Malik Ibrahim Malang
  • Ahmad Hamman Almaas Universitas Islam Negeri Maulana Malik Ibrahim Malang
  • Aliyuddin Alhuda Universitas Islam Negeri Maulana Malik Ibrahim Malang

DOI:

https://doi.org/10.31958/marawa.v3i2.11872

Keywords:

Micro Business, Bookkeeping, Marketing Strategy

Abstract

This research was conducted at the UMKM noodle and dumpling skin factory "Gelora" Sidorahayu Village, Wagir District. The purpose of writing this article is to find out the impact that the UMKM noodle and dumpling skin factory "Gelora" had after receiving socialization on simple bookkeeping including cash in and out reports, profit and loss reports and marketing strategy assistance including product photos, product price list designs and business logo designs. initiated by the 213 KKM UIN Maulana Malik Ibrahim Malang group, Sidorahayu Village. The author found the fact that the owner only carried out rough and unsystematic calculations regarding cash inflow and outflow and calculating product selling prices. The same thing also happened with the marketing strategy carried out by the owner which was less than optimal in implementing an effective marketing strategy to increase sales volume. The author hopes that after this socialization process the owner will be able to implement a better and more systematic bookkeeping system and also a marketing strategy that is suitable for the business base for the sustainability of this UMKM business.

References

Amri, F. (2015). Permasalahan UMKM: Strategi Dan Kebijakan. Prosiding Seminar Nasional Dan Call For Paper Pluralisme Dalam Ekonomi Dan Pendidikan, 1(9), 368–380.
Febriyanto. (2019). Pemanfaatan Informasi Keuangan dan Akses Pembiayaan Bagi Usaha Mikro Kecil dan Menengah. Jurnal Ilmiah Akuntansi …, 9(2), 147–160. https://ejournal.undiksha.ac.id/index.php/JJA/article/view/21010
Fuadi, D. S., Akhyadi, A. S., & Saripah, I. (2021). Systematic Review: Strategi Pemberdayaan Pelaku UMKM Menuju Ekonomi Digital Melalui Aksi Sosial. Diklus: Jurnal Pendidikan Luar Sekolah, 5(1), 1–13. https://doi.org/10.21831/diklus.v5i1.37122
Husada Putra, A. (2016). Peran UMKM dalam Pembangunan dan Kesejahteraan Masyarakat Kabupaten Blora. Jurnal Analisa Sosiologi Oktober, 5(2), 40–52.
Rusandi, & Muhammad Rusli. (2021). Merancang Penelitian Kualitatif Dasar/Deskriptif dan Studi Kasus. Al-Ubudiyah: Jurnal Pendidikan Dan Studi Islam, 2(1), 48–60. https://doi.org/10.55623/au.v2i1.18
Salman Al Farisi. (2022). Dalam Meningkatkan Kesejahteraan. Jurnal Dinamika Ekonomi Syariah, 9(1), 73–84.

Downloads

Published

2024-12-31

How to Cite

Nurcahyadi, K., Aprilian, R. Z., Almaas, A. H., & Alhuda, A. (2024). Assistance with Simple Bookkeeping Concepts and Marketing Strategy Innovation as Steps for Sustainability of UMKM "Gelora" Dumpling Skin Noodle Factory, Sidorahayu Village. Jurnal Masyarakat Religius Dan Berwawasan, 3(2), 131–137. https://doi.org/10.31958/marawa.v3i2.11872

Issue

Vol. 3 No. 2 (2024): Masyarakat Religius dan Berwawasan

Section

Articles

License

Copyright (c) 2024 Khafid Nurcahyadi, Rifky Zahrul Aprilian, Ahmad Hamman Almaas, Aliyuddin Alhuda

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Authors who publish with?áMARAWA:?áJurnal Masyarakat Religius dan Berwawasan?áagree to the following terms:

  • Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a?áCreative Commons Attribution-NonCommercial-ShareAlike 4.0 International License?á(CC BY-NC-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
  • Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  • Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See?áThe Effect of Open Access).