A Case for Corporate Communication-Oriented Model in the 21st Century Nigerian Public Sector
DOI:
https://doi.org/10.31958/semantik.v3i1.15074Keywords:
Communication, Corporations, Government, Models, Public relationsAbstract
Human society could be chaotic without communication and so every nation desirous of orderliness and tranquility requires effective communication across various sectors including the private and This also buttresses the need for government to provide up-to-date information to its public on core and sundry matters including activities, policies, programmes and plans. Therefore, corporate communication-modeled public sector communication is recommended. This implies that the communication must be in a manner as though it is with customers. This study is about the need for corporate communication in the public sector of Nigeria. Accordingly, the researcher demonstrated that different types of corporate communication ÔÇô such as written, oral and nonverbal can be explored by public institutions to approach members of the public who are desirous of information. It was further established in this study that though not devoid of challenges, corporate communication can be an effective way to engage the public on different aspects of nation building and development. It has been identified as one crucial way to get the people involved in the process of development. The study concluded that there is a strong need for the adoption and application of corporate communication in the public sector of Nigeria as obtained in the private to build trust and cooperation of members of the ┬á
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Asemah, E. S., & Ekhareafo, D. O. (2022). Perspectives On Corporate Communications. Jos University Pres.
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Bharti, R. (2025). What Is Corporate Communications? Definition, Importance And Exampled Updated. Public Media Solution. Https://Publicmediasolution.Com/Blog/Corporate-Communications.
Borisova, L. (2013). Contemporary Problems Of Corporate Communication. Deutschland: LAP Lambert Academic Publishing. Https://Www.Researchgate.Net/Publication/314154253.
Cotter, A. (2020, Dec. 15). Corporate Communications Explained – Challenges And Best Practices. Workvivo. Https://Www.Workvivo.Com/Blog/Corporate-Communications/
D’Emidio, T., Johnson, L., Lapides, A., & Sachdev, M. (2021, Jan. 21). Redesigning Public-Sector Customer Experiences For Equity. Mckinsey & Company. Https://Www.Mckinsey.Com/Industries/Public-And-Social-Sector/Our-Insights/Redesigning-Public-Sector-Customer-Experiences-For-Equity
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European Public Relations Education And Research Association. (2019). Communication Profession In Europe Is Challenged By Rising Mistrust, But New Organisational Advocates And Artificial Intelligence Offer Opportunities To Shape Public Discourse. Https://Www.Prnewswire.Com/News-Releases/Communication-Profession-In-Europe-Is-Challenged-By-Rising-Mistrust-But-New-Organisational-Advocates-And-Artificial-Intelligence-Offer-Opportunities-To-Shape-Public-Discourse-300855293.Html
Ganmote, D. P. (2019). Need And Importance Of Communication Skills. RESEARCH JOURNEY: International E-Research Journal, Special Issue – 129, 127-129. Https://Www.Researchgate.Net/Publication/383038417.
Harappa. (2021, Aug. 23). Corporate Communication: Importance, Types And Examples. Https://Www.Harappa.Education/Harappa-Diaries/Importance-Of-Corporate-Communication/
Hoq, K.M.G. (2014). Information Overload: Causes, Consequences And Remedies: A Study. Philosophy And Progress, 55(56), 49-68. Https://Doi.Org/10.3329/Pp.V55i1-2.26390
Inobemhe, K., Santas, T., Obiechina, C. K., & Salisu, Y. M. (2024). Adoption Of Communication Strategies In The Promotion And Management Of Social Investment Programmes In Nigeria 2017-2021. Journal Of Communication And Media Research, 16(1), 192-204.
International Data Corporation. (2015, June 23). IDC Forecast U.S. Mobile Worker Population To Surpass 105 Million By 2020. Https://Www.Businesswire.Com/News/Home/20150623005073/En/IDC-Forecasts-U.S.-Mobile-Worker-Population-Surpass
Jacobson, M. (2015, Feb. 13). Understanding Customers In The Public Sector. PA Times. Https://Patimes.Org/Understanding-Customers-Public-Sector/
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Khan, H. (2020, Jan. 9). What Is Corporate Communication? Https://Www.Simpplr.Com/Blog/2020/What-Is-Corporate-Communications/
Kruckeberg, D., Tsetsura, K. (2008). The "Chicago School" In The Global Community: Concept Explication For Communication Theories And Practices. Asian Communication Research, 5, 9-30. Https://Shareok.Org/Handle/11244/54168
Mahr, N. (2023). Public Sector Definition And Examples. Study.Com. Https://Study.Com/Academy/Lesson/Public-Sectors-Voerview-Examples.Html.
Manoharan A. P. (2024). Public Sector Communication In An Evolving Society. PATIMES. Https://Patimes.Org/Public-Sector-Communication-In-An-Evolving-Society.
Martic, K. (2022, Feb. 17). 11 Reasons Why Business Communication Is Critical To Your Company’s Success. Haiilo. Https://Blog.Smarp.Com/11-Reasons-Why-Business-Communication-Is-Crucial-For-Companys-Success
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Moreno, Á., Tench, R., & Verhoeven, P. (2021). Trust In Public Relations In The Age Of Mistrusted Media: A European Perspective. Publications, 9(7), 1-20. Https://Doi.Org/10.3390/Publications90100
Morim, A. C. V. P., Inácio, H., & Vieira, E. (2020). The Implementation Of Internal Control In The Financial Services Expenditure In A Hospital Department: A Case Study. In G. Azevedo, J. Oliveira, R. P. Marques & A. Ferreira (Eds.), Tools, Strategies, And Practices For Modern And Accountable Public Sector Management (Pp. 290-323). IGI Global. Https://Doi.Org/10.4018/978-1-7998-1385-9.Ch011
Nseyen, N. (2019, Apr. 10). FG Speaks On ‘Absorbing Pioneer N-Power Volunteers’ Into Civil Service. Daily Post. Https://Www.Dailypost.Ng/2019/04/10/Fg-Speaks-Absorbing-Pioneer-N-Power-Volunteers-Civil-Service/
Obun-Andy, M., & Banjo, A. O. (2021). Effective Communication As A Tool For Good Governance In Nigeria. FEPI-JOPAS, 3(2), 40-45.
Rajawat, M. S. (2019). The Role Of Communication To Build A Knowledge Society: An Overview. Open Access International Journal Of Science And Engineering, 5(3), 46-49. Https://Www.Oaijse.Com/Volumearticles/Fulltextpdf/553_88.
Renjith, R. (2017). The Effect Of Information Overload In Digital Media News Content. Communication And Media Studies, 6(2), 73-85. Https://Www.Researchgate.Net/Publication/324088772
Rogers, S. (2019, Oct. 15). The Role Of Technology In The Evolution Of Communication. Forbes. Https://Www.Forbes.Com/Sites/Solrogers/2019/10/15/The-Role-Of-Technology-In-The-Evolution-Of-Communication/?Sh=5d68361a493b
Sari, N. M., & Kholia, S. L. (2024). The Function Of Communication In Human Life. Semantik Journal Of Social Media, Communication And Journalism, 2(1), 24-33. Https://Doi.Org/10.31958/Semantik.V2i1.11396
Sprigghr. (2020, Sept. 21). Building An Effective Corporate Communication Strategy. Https://Sprigghr.Com/Blog/Board-Management/Building-An-Effective-Corporate-Communication-Strategy/
Stobierski, T. (2019, July 18). What Is Corporate Communications? Functions, Careers, And Skills. Northeastern University Graduate Programs. Https://Www.Northeastern.Edu/Graduate/Blog/What-Is-Corporate-Communications/#
Velasco, J.M. (2017, Nov. 29). The Five Challenges Of Corporate Communication. IDEAS LLYC. Https://Www.Ideasen.Lloreteycuenca.Com/2017/11/29/The-Five-Challenges-Communication.
Wegrich, K. (2025). Public Sector. Encyclopedia Britannica. Https://Www.Britannica.Com/Money/Public-Sector.
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2025-06-21
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Inobemhe, K. (2025). A Case for Corporate Communication-Oriented Model in the 21st Century Nigerian Public Sector. Semantik: Journal of Social, Media, Communication, and Journalism, 3(1), 1–13. https://doi.org/10.31958/semantik.v3i1.15074
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