PR Media Relations Strategy In Improving The Quality Of Family Planning (Kb) Services In Ntt Province Population And National Family Planning Agency (Bkkbn)
DOI:
https://doi.org/10.31958/semantik.v1i1.9210Keywords:
Service Quality, Public Relations Strategy, Media RelationAbstract
The purpose of this study was to determine the Media Relations Public Relations Strategy of the National Population and Family Planning Board (BKKBN) of the NTT Province in Improving the Quality of Family Planning (KB) Services. The method used in this research is a type of qualitative research. It discusses in depth to better understand phenomena such as opinions, desires, feelings, and behavior of media relations regarding the strategies and media relations activities carried out by BKKBN. The scope of the research is in the Public Relations Section of the Office of the National Population and Family Planning Agency (BKKBN) of the Province of NTT which provides services to the community. Data collection techniques used in this study were interviews, observation and documentary studies. While the data analysis technique used is data analysis using descriptive qualitative analysis techniques. The results of the research conducted were the quality of service through the media relations strategy in the Public Relations of the BKKBN in the Province of NTT above. It can be concluded that the services through the strategy of media relations in the Public Relations of the BKKBN in the Province of NTT have gone well because: a) there is timeliness in providing information; b) provide information or news to the mass media in dealing with problems or issues that arise in society and the willingness to help customers and provide services quickly; c) generate trust and confidence, which is the ability of Public Relations in creating a sense of public trust in the NTT BKKBN including communication, credibility, security, competence and courtesy; d) provide information through the media or publications and conduct events for the community related to knowledge, specific community needs; and e) displaying physical facilities, equipment or technology and the appearance of employees at the NTT Coordinating and Family Planning Agency (BKKBN) OfficeReferences
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SEMANTIK: Journal of Social, Media, Communication, and Journalism
49
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Zulfa, B., & Yasin, M. (2022). Basic Industry Strategy and Orientation Strategy. Journal International Dakwah and Communication, 2(2), 111–122. https://doi.org/10.55849/jidc.v2i2.228
Reports at SMP Negeri 14 Binjai. Journal Markcount Finance, 1(3), 171–181. https://doi.org/10.55849/jmf.v1i3.207
Adema, H., Tariq, K., & Carmelo, D. (2023). Disclosure of Islamic Social Reporting of
Islamic Banks in Indonesia with Analysis of Profitability and Size for 2016-2020. Journal Markcount Finance, 1(1), 13–25. https://doi.org/10.55849/jmf.v1i1.54
Agus Triansyah, F., Hejin, W., & Stefania, S. (2023). Factors Affecting Employee
Performance: A Systematic Review. Journal Markcount Finance, 1(2), 118–127. https://doi.org/10.55849/jmf.v1i2.102
Agustanti, A., & Astuti, K. (2022). Relationship Between Social Skills and Social
Support with Peers’ Academic Confidence on Boarding High School Students. Journal International Dakwah and Communication, 2(2), 97–110. https://doi.org/10.55849/jidc.v2i2.201
Alberty, P., Zaitul, Z., Puttri, D., & Ilona, D. (2023). Board Diversity and Government
Link Company Performance: The Case of Emerning Country. Journal Markcount
Finance, 1(3), 196–205. https://doi.org/10.55849/jmf.v1i3.145
Arifuddin, A., Lita, W., Catherine, S., & Yingxiang, S. (2023). The Influence of
Leadership Style and Work Motivation on Employee Performance. Journal
Markcount Finance, 1(3), 206–215. https://doi.org/10.55849/jmf.v1i3.116
Arumi Sunarta, D., Catherine, S., Dylan, M., & Alon, F. (2023). Realization of
Subsidized Housing Financing on Sharia Services. Journal Markcount Finance, 1(2), 79–86. https://doi.org/10.55849/jmf.v1i2.97
Fajar G, D., Bernd, E., Erland, J., & Alurs, Y. (2022). Lack of Public Relations Role in
the Use of Instagram as a Publication Tool to Improve Community Services at the
Salimpaung District Health Center (Case Study on Instagram Account puskesmas
salimpaung). Journal International Dakwah and Communication, 2(1), 10–19. https://doi.org/10.55849/jidc.v2i1.105
Nonverbal Communication Analysis in Animated Series Grizzy and Les Lemmings – Battle Musicale – Episode 223
SEMANTIK: Journal of Social, Media, Communication, and Journalism
48
Farid, A. S. (2023). Changing the Paradigm of Traditional Journalism to Digital
Journalism: Impact on Professionalism and Journalism Credibility. Journal
International Dakwah and Communication, 3(1), 22–32. https://doi.org/10.55849/jidc.v3i1.374
Hassan, D., Vera, A., & Visconte, A. (2023). Covid terror and government appeals to
public interest for Eid in the village. Journal Markcount Finance, 1(1), 26–35. https://doi.org/10.55849/jmf.v1i1.55
Indriani, D., Cosr, R., Deg, A., & Arngo, L. (2022). Determination of Adoption of
Children in Judicial Settings in Religious Courts and District Courts Batusangkar. Journal International Dakwah and Communication, 2(1), 31–38. https://doi.org/10.55849/jidc.v2i1.107
Jacob, B., Huazheng, H., & Congzhao, H. (2023). Financial Distress Analysis Using
Altman Z-Score, Springate and Zmijewski in Retail Companies on the IDX. Journal Markcount Finance, 1(1), 1–12. https://doi.org/10.55849/jmf.v1i1.53
Louw, S. A., Papilaya, J., & Rehatta, G. (2023). The Effect of Price on the Purchase
Decision of Yamaha Motorcycle Parts at Ryan Motor Stores (a case study in
Lateri Village, Baguala District, Ambon City). Journal Markcount Finance, 1(2), 68–78. https://doi.org/10.55849/jmf.v1i2.86
Nida, R. S., Nafsi, F., Amelia Putri, A. R., Andni, R., & Johanna, A. (2023). The Impact
of The Russian-Ukraine Invasion on The Reaction of Asean Stock Markets. Journal International Dakwah and Communication, 3(1), 43–56. https://doi.org/10.55849/jidc.v3i1.233
Oktri Permata Lani, Ilham, I., Arkaan, D., & Unel, T. (2022). The Development of
Public Relation Past and Present. Journal International Dakwah and
Communication, 2(1), 1–9. https://doi.org/10.55849/jidc.v2i1.71
Rahman, R., Hakis, H., Syahputra, D., & Yakir, J. (2023). Problematics of
Contemporary Problems and Cultural Poverty Challenges. Journal International
Dakwah and Communication, 2(2), 83–96. https://doi.org/10.55849/jidc.v2i2.190
Ramadhani, S., Ataqiya, R., Haris, B., Law, E., & Royi, J. (2022). Analysis of Radio
Broadcast. Journal International Dakwah and Communication, 2(1), 20–30. https://doi.org/10.55849/jidc.v2i1.106
Razali, G., Silvira, M., Marlis, A., & Marly, N. (2022). Social-Cultural Values
Embodied in the film of Bumi Manusia. Journal International Dakwah and
Communication, 2(1), 39–45. https://doi.org/10.55849/jidc.v2i1.108
Sitinjak, C., Johanna, A., Avinash, B., & Bevoor, B. (2023). Financial Management: A
System of Relations for Optimizing Enterprise Finances – a Review. Journal
Markcount Finance, 1(3), 160–170. https://doi.org/10.55849/jmf.v1i3.104
Syah, A. M., Christoph, N., & Rosario, F. T. (2022). Hasan Hanafi’s Perspective Soul
Theory. Journal International Dakwah and Communication, 2(2), 75–82. https://doi.org/10.55849/jidc.v2i2.200
Teguh, M., Dumais, M. A. O., Wijaya, C. T., Torsten, P., & Vera, A. (2023). Digital
Marketing Communication Activities on Online Magazine Gettinlow. Journal
International Dakwah and Communication, 3(1), 1–21. https://doi.org/10.55849/jidc.v3i1.196
Yanuar, F., Yuri, J., Chew, M., & Torsten, P. (2022). Prevention of Fraud with the
Values of Suport Approach. Journal International Dakwah and Communication, 2(2), 67–74. https://doi.org/10.55849/jidc.v2i2.189
Nonverbal Communication Analysis in Animated Series Grizzy and Les Lemmings – Battle Musicale – Episode 223
SEMANTIK: Journal of Social, Media, Communication, and Journalism
49
Yuridhista, R., Ariska, D., Xin, D., & Martin, W. (2023). Analysis of Development in
the Creative Industry with the Existence of the Craft Sector in Pearl Jewelry in
the City of Mataram. Journal Markcount Finance, 1(3), 182–195. https://doi.org/10.55849/jmf.v1i3.193
Zarnuji, A. (2022). Approach Methods of Processing by Non-pns Islamic Leader in
Simokerto District Towards Religiosity in Elderly Congratulations at Assembly
Taklim Al-Hidayah. Journal International Dakwah and Communication, 2(2), 57–66. https://doi.org/10.55849/jidc.v2i2.191
Zulfa, B., & Yasin, M. (2022). Basic Industry Strategy and Orientation Strategy. Journal International Dakwah and Communication, 2(2), 111–122. https://doi.org/10.55849/jidc.v2i2.228
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Published
2023-06-30
How to Cite
Melva, R. D., & Havifi, I. (2023). PR Media Relations Strategy In Improving The Quality Of Family Planning (Kb) Services In Ntt Province Population And National Family Planning Agency (Bkkbn). Semantik: Journal of Social, Media, Communication, and Journalism, 1(1), 42–49. https://doi.org/10.31958/semantik.v1i1.9210
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