Advertising in Instagram Social Media
DOI:
https://doi.org/10.31958/semantik.v1i2.9829Keywords:
Advertising, Social Media, InstagramAbstract
Advertising is currently facing significant difficulties, whether people know the effect of the number of advertisements on advertising saturation. The public is presented with communication tools by the new era media. Anyone involved in advertising should be aware of this situation because the evolution of advertising is parallel to the new media movement. As a result, the expectations of the target market segment will be better met. A profession associated with a new style of advertising, driven by the appearance and popularity of social media, has responded to the challenges of today's new advertising style. utilizing social media as a new choice in communication strategies, such as Instagram social media which is a forum or place for building relationships, communicating with anyone and anywhere, showing pictures or short videos, expressing expressions using the available comments column, the function of Instagram social media is also a social media that builds a good image or picture in the process of marketing products or services offered by entrepreneurs or business peopleReferences
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The Effects Of Disclosure Language On Advertising Recognition, Attitudes, And Behavioral
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Https://Doi.Org/10.37895849/Jpkop.25.1.8624
Advvertising in Instagram Social Media
Vol. I (2) July- December 2023
SEMANTIK: Journal of Social, Media, Communication, and Journalism
78
Giovanni Nyio, J., Moniharapon, S., & J Ogi, I. W. (2022). Pengaruh Iklan Online, Kualitas
Produk Dan E-Word Of Mouth Terhadap Minat Beli Produk Tas Online (Studi Pada
Konsumen Bag Store Manado) The Effect Of Online Advertising, Product Quality And EWom On Purchase Intention Online Products (Study On Consumers Bag Store Manado).
Jurnal Emba, 10(4), 1835–1846.
Jong, L. D. (2019). The Effects Of Instagram Advertising On Brand Awareness, Ad Intrusiveness,
Brand Attitude And Purchase Intentions. University Of Amsterdam , 20-26.
Kurniawati, K., Nilasari, B. M., Emilisa, N., & Rahayu, F. (2022). Strategi Pemasaran Iklan Digital
Dalam Pengambilan Keputusan Berbasis Online. Jurnal Abdikaryasakti, 2(2), 137–150.
Https://Doi.Org/10.25105/Ja.V2i2.14187
Lativah, F., & Razali, G. (2023).
The_Role_Of_Public_Relations_In_Building_A_Sustainable_Corporate_Image_M. 23–41.
Lukitaningsih, A. (2013). Iklan Yang Efektif Sebagai Strategi Komunikasi Pemasaran Ambar
Lukitaningsih Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa Yogyakarta. Jurnal
Ekonomi Dan Kewirausahaan, 13(2), 116–129.
Http://Ejurnal.Unisri.Ac.Id/Index.Php/Ekonomi/Article/View/670/576
Purnama, Lingga. 2001. Strategic Marketing Plan, Gramedia Pustaka Utama, Jakarta. Pujiyanto,
2001, Periklanan, Malang: Universitas Negeri Malang.
Rizbi, D. (2019). Pengaruh Iklan Online Dan Kualitas Layanan Tokopedia.Com Terhadap Citra
Merek Pada Masyarakat Kota Padang. Jurnal Ecogen, 2(1), 39.
Https://Doi.Org/10.24036/Jmpe.V2i1.6129
Shiratina, A., Indika, D. R., Komariyah, I., Kania, D., Solihin, E. H., Kunci, K., Online, I., Online,
P., Minat, D., & Konsumen, B. (2020). Pemasaran Online Melalui Penerapan Iklan Secara
Digital. Jurnal Sain Manajemen, 2(1), 2685–6972.
Http://Ejurnal.Ars.Ac.Id/Index.Php/Jsm/Index
Sukardi,Metodologi Penelitian Pendidikan Kompetensi Dan Praktiknya (Jakarata : Pt Bumi
Aksara,2013)
Untari, D., & Fajariana, D. E. (2018). Strategi Pemasaran Melalui Media Sosial Instagram. Widya
Cipta Jurnal Sekretari Dan Manajemen, 271-279.
Https://Doi.Org/10.30965849/Jpkop.25.1.9814.
Widyatama, Rendra, Pengantar Periklanan, Yogyakarta: Pustaka Book Publisher, 2007. Bisnis
Indonesia Minggu, April 2008.
Kurniawan, Endang Pratiwi. 2022. Strategi Pemasaran Pada Media Sosial Melalui Iklan
Instagram. Jurnal Komunikasi Universitas Garut: Hasil Pemikiran Dan Penelitian, 8(2): 885-
900.
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Published
2024-01-06
How to Cite
Silvira, M., & Riswanto, R. (2024). Advertising in Instagram Social Media. Semantik: Journal of Social, Media, Communication, and Journalism, 1(2), 159–168. https://doi.org/10.31958/semantik.v1i2.9829
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