Patterns of Sharing Information on Mutual Cooperation between Abandoned Land Management in Rural Areas
DOI:
https://doi.org/10.31958/jsk.v10i1.16303Keywords:
Social Communication, Mutual Cooperation, Communal Leaders, Rural Communities, Social ChangeAbstract
Mutual cooperation (gotong royong) is a social practice that persists in rural communities and plays a crucial role in maintaining solidarity and managing shared interests. The success of communal mutual cooperation activities is inseparable from the communication process, particularly in conveying information to community members. This study aims to examine the patterns of information delivery in communal mutual cooperation activities related to the management of previously abandoned land in rural areas. This research used a descriptive qualitative approach, collecting data through observation and interviews with community leaders and community members. The results indicate that information is delivered through a combination of oral communication, community meetings, informal communication, and the use of simple digital communication media such as WhatsApp groups. Community leaders play a central role as primary communicators, conveying information with a familial and persuasive approach using regional and traditional languages. This information delivery pattern fosters better understanding and increases community member participation in communal mutual cooperation activities. This research demonstrates that communication based on local wisdom plays a crucial role in encouraging community participation and supporting social change at the rural community level.
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