The Effect of COD and Pay Later on Consumptive Behavior Mediated by the Lifestyle of UIN Student Mahmud Yunus Batusangkar

Authors

  • Mirawati Mirawati UIN Mahmud Yunus Batusangkar
  • Rizal Rizal UIN Mahmud Yunus Batusangkar
  • Elsa Fitri Amran UIN Mahmud Yunus Batusangkar
  • chitra Indah Sari UIN Mahmud Yunus Batusangkar
  • Dony Martias UIN Sultan Syarif Kasim Riau

DOI:

https://doi.org/10.31958/imara.v7i2.10912

Keywords:

COD, Pay Later, Lifestyle, Consumptive Behavior

Abstract

Background. The facilities provided by the marketplace make the consumptive behavior of UIN Mahmud Yunus Batusangkar students very sharp, this is seen in terms of their lifestyle, with the ease of online shopping such as using the COD and Pay Later systems.

Purpose. To see the extent of the consumptive behavior of UIN Mahmud Yunus Batusangkar students in online transactions,

Method. The method used is with path analysis, using smartPLS4. Samples are taken based on several criteria.

Results. The results obtained from this study show that COD affects consumptive behavior, later affects consumptive behavior, and lifestyle affects consumptive behavior. COD mediated by lifestyle affects consumptive behavior, and pay later mediated by lifestyle affects consumptive behavior.

Conclusion. All hypotheses presented were answered, all variable X (COD, Pay later) had a significant effect on variable Y (consumptive behavior), and the hypothesis answered that the moderation variable (lifestyle) directly affects variable Y (consumptive behavior).

References

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Published

2023-12-31

How to Cite

Mirawati, M., Rizal, R., Amran, E. F., Sari, chitra I., & Martias, D. (2023). The Effect of COD and Pay Later on Consumptive Behavior Mediated by the Lifestyle of UIN Student Mahmud Yunus Batusangkar. Imara: Jurnal Riset Ekonomi Islam, 7(2), 119–126. https://doi.org/10.31958/imara.v7i2.10912

Issue

Vol. 7 No. 2 (2023): Imara: Jurnal Riset Ekonomi Islam

Section

Articles

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Copyright (c) 2023 mirawati mirawati, Dr. H Rizal, M.Ag., CRP Rizal, MA.g CRP, Elsa fitri amran, chitra indah sari, Dony Martias

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