KEPUTUSAN PEMBELIAN : KUALITAS PELAYANAN DAN HARGA DI Bendang Minimarket LIMA KAUM, BATUSANGKAR

Authors

  • Khairulis Shobirin IAIN Batusangkar
  • Mirawati Mirawati IAIN Batusangkar
  • Nita Fitria IAIN Batusangkar
  • Atika Hariani IAIN Batusangkar

DOI:

https://doi.org/10.31958/imara.v4i1.2092

Keywords:

Keputusan Pembelian, KualitasPelayanan, Harga

Abstract

The purpose of this study was to find out the influence of services quality and prices toward purchasing decisions at Bendang Minimarket, Lima Kaum, Batusangkar. This type of research was field research with descriptive methods. The results showed (1) there is a positive and significance influence of service qualities on purchasing decisions, (2) there is no influence of prices on purchasing decisions, and (3) both service qualities and prices have positive influence (70,9%) on purchasing decisions at Bendang Minimarket. While other factors (29,1%) also influence purchasing decisions.

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Published

2020-06-24

How to Cite

Shobirin, K., Mirawati, M., Fitria, N., & Hariani, A. (2020). KEPUTUSAN PEMBELIAN : KUALITAS PELAYANAN DAN HARGA DI Bendang Minimarket LIMA KAUM, BATUSANGKAR. Imara: Jurnal Riset Ekonomi Islam, 4(1), 43–51. https://doi.org/10.31958/imara.v4i1.2092

Issue

Vol. 4 No. 1 (2020): IMARA: JURNAL RISET EKONOMI ISLAM

Section

Articles

License

Copyright (c) 2020 Mirawati Mirawati

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