Utilization of Promotional Videos for Harum Badariak Barandang Peanuts in Pariangan Sub-district on YouTube Social Media.
DOI:
https://doi.org/10.31958/mrw.v2i1.10285Abstract
This community service is motivated by the suboptimal promotion of the barandang peanuts as an iconic product in Nagari Sawah Tangah, Pariangan Sub-district. Some identified problems include Production Challenges, Marketing Management, and Promotion. The Community Service Team focuses on utilizing promotional media through social media, particularly YouTube. The results obtained after creating promotional videos showed an increase in sales from 30 packages per day to 50 packages per day. It can be inferred that the utilization of videos is necessary to reach potential buyers both within and outside the regionReferences
Hadiyanti, Ernami. 2013. Kajian Pendekatan Pemasaran Kewirausahaan dan Kinerja Penjualan Usaha Kecil.
Jurnal Manajemen dan Bisnis Manajemen Sumber Daya Manusia. 11 (2). 183 - 193
Singgih, N. 2001. Kajian Pembinaan Industri Kecil Dalam Memperkuat Struktur Perekonomian Indonesia. Jurnal Ekonomi 6(5). 77 - 82.
Tambunan, T. 2002. Usaha Kecil dan Menengah Di Indonesia Edisi Pertama. Jakarta : PT Salemba Empat
https://www.pasbana.com/2023/04/pawai-1000-senggan-meriahkan-festival-pesona-barandang.html
Jurnal Manajemen dan Bisnis Manajemen Sumber Daya Manusia. 11 (2). 183 - 193
Singgih, N. 2001. Kajian Pembinaan Industri Kecil Dalam Memperkuat Struktur Perekonomian Indonesia. Jurnal Ekonomi 6(5). 77 - 82.
Tambunan, T. 2002. Usaha Kecil dan Menengah Di Indonesia Edisi Pertama. Jakarta : PT Salemba Empat
https://www.pasbana.com/2023/04/pawai-1000-senggan-meriahkan-festival-pesona-barandang.html
Downloads
Published
2023-08-28
How to Cite
Mastanora, R., & Melta, A. (2023). Utilization of Promotional Videos for Harum Badariak Barandang Peanuts in Pariangan Sub-district on YouTube Social Media. Jurnal Masyarakat Religius Dan Berwawasan, 2(1), 44–51. https://doi.org/10.31958/mrw.v2i1.10285
Issue
Section
Articles
License
Copyright (c) 2023 Refika Mastanora, Andi Melta
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Authors who publish with?áMARAWA:?áJurnal Masyarakat Religius dan Berwawasan?áagree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a?áCreative Commons Attribution-NonCommercial-ShareAlike 4.0 International License?á(CC BY-NC-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See?áThe Effect of Open Access).
