Strengthening Marketing Communication in Socializing to SMEs in Pekanbaru City
DOI:
https://doi.org/10.31958/mrw.v2i1.10375Keywords:
Pendampingan, Sosialisasi, Komunikasi PemasaranAbstract
A product will not be known to potential consumers if there is no effort to inform them about it. Through the communication process, companies have the opportunity to introduce, inform, and spread news about the products they offer to potential consumers. Marketing communication encompasses various multidisciplinary approaches that combine theories and concepts from communication and marketing sciences. The role of small and medium-sized enterprises (SMEs) is of significant importance in the effort to develop the economic well-being of society. This is particularly related to the effort to empower the community economically and the number of jobs that can be created by these enterprises. In addition to having strategic importance in the development process, SMEs also serve as a tool for achieving a more equitable distribution of the development outcomes achieved so far. The research method uses Participatory Action Research (PAR) with socialization assistance to several SMEs in the city of Pekanbaru.References
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Lani, O. P., & Firdaus, N. (2022). Peran Komunikasi Pemasaran Terpadu Terhadap UMKM Dalam Menjaga Eksistensi Saat Pandemic Covid-19. Tamwil, 8(1), 56–64. https://doi.org/10.31958/jtm.v8i1.5765
Mulitawati, I. M., & Retnasary, M. (2020). Strategi Komunikasi Pemasaran dalam Membangun Brand Image Melalui Sosial Media Instagram (Studi kasus deskriptif komunikasi pemasaran prodak polycrol forte melalui akun instagram @ahlinyaobatmaag). Komunikologi: Jurnal Pengembangan Ilmu Komunikasi Dan Sosial, 4(1), 23. https://doi.org/10.30829/komunikologi.v4i1.7616
Rahmawati, D., & Sariwaty, Y. (2021). Strategi Komunikasi Pemasaran Sebagai Usaha Peningkatan Penjualan Produk Bolu Jadul. Jurnal Sosial & Abdimas, 3(1), 39–47.
Ridwan, T., Widayanto, D., Wulandari, D., MarwahM, I., Muqoyim, M., Hikmah, N., Lia Nurfatimah, R., Fitriyah, S., Suhartini, S., Fadhilah, U., & Shafardin, W. (2020). Volume 2 Nomor 2 (2020) Pages 57 ± 70 Etos : Jurnal Pengabdian Masyarakat Pendampingan Strategi Marketing Digital dalam Mewujudkan Desa Wisata Religi di Desa Pajajar Kecamatan Rajagaluh Kabupaten Majalengka. 2, 57–70.
Sariwaty, Y., Rahmawati, D., Oktaviani, F., & Amran, A. (2019). Pengembangan Usaha Mikro Kecil Dan Menengah (Umkm) Calief Melalui Implementasi Komunikasi Pemasaran. Jurnal Pengabdian Kepada Masyarakat, 2(Februari), 218–224. http://ejournal.bsi.ac.id/ejurnal/index.php/abdimas
Silvianetri, Irman, & Rozi, A. (2022). Surau-Based Community Counseling Service to Increase Psychological Resilience of Ms. Majelis Ta’lim in Nagari Terindah Pariangan, West Sumatra. Marawa, I(1), 22–30.
Barokah, S., Wulandari, O. A. D., Sari, M. T., & Yuditama, I. F. (2021). Optimalisasi Digital Marketing melalui Facebook Ads di Kelurahan Purwanegara. Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat, 4(1), 17–22. https://doi.org/10.31294/jabdimas.v4i1.7085
Efendi, R., Rahmatul Utamy, H., Bima, A., Negeri Batusangkar Korespondensi, I., Jendral Sudirman No, J., & Kaum Kab Tanah Datar, L. (2022). Techniques for Formation of Nagari Rules in Nagari Tuo Pariangan. MARAWA: Jurnal Masyarakat Religius Dan Berwawasan, 1(1), 31.
Lani, O. P., & Firdaus, N. (2022). Peran Komunikasi Pemasaran Terpadu Terhadap UMKM Dalam Menjaga Eksistensi Saat Pandemic Covid-19. Tamwil, 8(1), 56–64. https://doi.org/10.31958/jtm.v8i1.5765
Mulitawati, I. M., & Retnasary, M. (2020). Strategi Komunikasi Pemasaran dalam Membangun Brand Image Melalui Sosial Media Instagram (Studi kasus deskriptif komunikasi pemasaran prodak polycrol forte melalui akun instagram @ahlinyaobatmaag). Komunikologi: Jurnal Pengembangan Ilmu Komunikasi Dan Sosial, 4(1), 23. https://doi.org/10.30829/komunikologi.v4i1.7616
Rahmawati, D., & Sariwaty, Y. (2021). Strategi Komunikasi Pemasaran Sebagai Usaha Peningkatan Penjualan Produk Bolu Jadul. Jurnal Sosial & Abdimas, 3(1), 39–47.
Ridwan, T., Widayanto, D., Wulandari, D., MarwahM, I., Muqoyim, M., Hikmah, N., Lia Nurfatimah, R., Fitriyah, S., Suhartini, S., Fadhilah, U., & Shafardin, W. (2020). Volume 2 Nomor 2 (2020) Pages 57 ± 70 Etos : Jurnal Pengabdian Masyarakat Pendampingan Strategi Marketing Digital dalam Mewujudkan Desa Wisata Religi di Desa Pajajar Kecamatan Rajagaluh Kabupaten Majalengka. 2, 57–70.
Sariwaty, Y., Rahmawati, D., Oktaviani, F., & Amran, A. (2019). Pengembangan Usaha Mikro Kecil Dan Menengah (Umkm) Calief Melalui Implementasi Komunikasi Pemasaran. Jurnal Pengabdian Kepada Masyarakat, 2(Februari), 218–224. http://ejournal.bsi.ac.id/ejurnal/index.php/abdimas
Silvianetri, Irman, & Rozi, A. (2022). Surau-Based Community Counseling Service to Increase Psychological Resilience of Ms. Majelis Ta’lim in Nagari Terindah Pariangan, West Sumatra. Marawa, I(1), 22–30.
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Published
2023-09-12
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Lani, O. P., & Razali, G. (2023). Strengthening Marketing Communication in Socializing to SMEs in Pekanbaru City. Jurnal Masyarakat Religius Dan Berwawasan, 2(1), 68–77. https://doi.org/10.31958/mrw.v2i1.10375
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