KONSEP MARKETING DALAM INOVASI PRODUK PERBANKAN SYARIAH

Authors

  • Himyar Pasrizal STAIN Batusangkar

DOI:

https://doi.org/10.31958/juris.v13i2.1136

Keywords:

marketing concept, product innovation, syariah banking.

Abstract

Business andbankingcompetitiongetting tougher anddynamicwith the flowof modernity, in which thebankis nownot onlysavespacebutalso asa place for investmentand financial consultingmakingbanking productsinIndonesiaincreasingly variedtomeet those needs. Product innovationis akeystone tothe methodof product development. Product innovationcan deliverthe product to berepackagedor new products. Product innovationis also donethrough theimprovement orrefinementof existing products, adding features,specifications andthe resultingbenefits. Islamic bankingshouldbe careful inproductinnovationso that the demandfor the productremains high. This meansnotonlyproduct innovationbut ratherproduct orientedto customeroriented.In other words,the development ofinnovativeIslamic bankingproductsis consistent with therequirements(needs) and desires(wants) ortastecurrentcustomers. Whichis more important inmarketingandproduct innovationin Islamic bankingishow theproductand the productinnovationis not contrary toIslamic lawor contrary tothe Qur'an andSunnah. Product innovationmust be donewhenthe position ofthe PLCisin decline sales.

References

Agustianto, Inovasi Produk Perbankan Syariah, 2011.
Alquran Digital. Versi 2.1.
Kartajaya dan Syakir. 2006. Syariah Marketing, Bandung: Mizan.
Karim Adiwaman A. 2010. Bank Islam: Analisis Fiqih dan Keuangan, Jakarta: RajaGrafindo Persada.
Lewis dan Algaoud. 2003. Perbankan Syariah; Prinsip, Praktek, dan Prospek, Jakata: Serambi.
Syafii, Antonio. 2004. Bank Syariah; Dari Teori Ke Praktek, Jakarta:Tazkia.
UU Perbankan Syariah. 2008. Jakarta: Sinar Gafika.

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Published

2018-08-24

How to Cite

Pasrizal, H. (2018). KONSEP MARKETING DALAM INOVASI PRODUK PERBANKAN SYARIAH. JURIS (Jurnal Ilmiah Syariah), 13(2). https://doi.org/10.31958/juris.v13i2.1136

Issue

Vol. 13 No. 2 (2014)

Section

Articles

License

Copyright (c) 2018 Himyar Pasrizal

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