Pengaruh Labelisasi Halal dan Kualitas Produk Terhadap Minat Beli Produk Sari Roti (Studi Kasus Konsumen Sari Roti di Perum. Bumi Rakata Asri)

Authors

  • Fidya Rahmatika Program Studi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis, Universitas Sultan Ageng Tirtayasa, Kabupaten Serang, 42118, Indonesia
  • Moh. Mukhsin Mukhsin Program Studi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis, Universitas Sultan Ageng Tirtayasa, Kabupaten Serang, 42118, Indonesia

DOI:

https://doi.org/10.31958/al-ittifaq.v4i2.12198

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui bagaimana labelisasi halal dan kualitas produk mempengaruhi minat beli konsumen untuk membeli produk Sari Roti. Pendekatan non-probability sampling digunakan dalam prosedur pengambilan sampel. Purposive sampling, yaitu prosedur pengambilan sampel dengan pertimbangan atau kriteria tertentu, merupakan teknik yang digunakan dalam pengambilan non probability sampling. Konsumen produk Sari Roti di Perum. Bumi Rakata Asri Cluster 3 merupakan populasi yang digunakan dalam penelitian ini. Metode dalam penelitian ini menggunakan metode kuantitatif, dengan menggunakan kuesioner, observasi, dan wawancara sebagai teknik pengumpulan data.

Downloads

Published

2024-10-31

How to Cite

Rahmatika, F., & Mukhsin, M. M. (2024). Pengaruh Labelisasi Halal dan Kualitas Produk Terhadap Minat Beli Produk Sari Roti (Studi Kasus Konsumen Sari Roti di Perum. Bumi Rakata Asri). AL-ITTIFAQ Jurnal Ekonomi Syariah, 4(2), 43–51. https://doi.org/10.31958/al-ittifaq.v4i2.12198

Issue

Vol. 4 No. 2 (2024): Al-Ittifaq : Jurnal Ekonomi Syariah

Section

Articles

License

Copyright (c) 2024 Fidya Rahmatika, Moh. Mukhsin Mukhsin

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Copyright Notice

Authors who publish with?áJurnal Al-Ittifaq : Jurnal Ekonomi Syariah?áagree to the following terms:

  • Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a?áCreative Commons Attribution-NonCommercial-ShareAlike 4.0 International License?á(CC BY-NC-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
  • Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  • Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See?áThe Effect of Open Access).