Pengaruh Labelisasi Halal dan Kualitas Produk Terhadap Minat Beli Produk Sari Roti (Studi Kasus Konsumen Sari Roti di Perum. Bumi Rakata Asri)

Authors

  • Fidya Rahmatika Program Studi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis, Universitas Sultan Ageng Tirtayasa, Kabupaten Serang, 42118, Indonesia
  • Moh. Mukhsin Program Studi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis, Universitas Sultan Ageng Tirtayasa, Kabupaten Serang, 42118, Indonesia

DOI:

https://doi.org/10.31958/al-ittifaq.v5i1.12742

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui bagaimana labelisasi halal dan kualitas produk mempengaruhi minat beli konsumen untuk membeli produk Sari Roti. Pendekatan non-probability sampling digunakan dalam prosedur pengambilan sampel. Purposive sampling, yaitu prosedur pengambilan sampel dengan pertimbangan atau kriteria tertentu, merupakan teknik yang digunakan dalam pengambilan non probability sampling. Konsumen produk Sari Roti di Perum. Bumi Rakata Asri Cluster 3 merupakan populasi yang digunakan dalam penelitian ini. Metode dalam penelitian ini menggunakan metode kuantitatif, dengan menggunakan kuesioner, observasi, dan wawancara sebagai teknik pengumpulan data.

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Published

2025-06-05

How to Cite

Rahmatika, F., & Mukhsin, M. (2025). Pengaruh Labelisasi Halal dan Kualitas Produk Terhadap Minat Beli Produk Sari Roti (Studi Kasus Konsumen Sari Roti di Perum. Bumi Rakata Asri). AL-ITTIFAQ Jurnal Ekonomi Syariah, 5(1), 18–28. https://doi.org/10.31958/al-ittifaq.v5i1.12742

Issue

Vol. 5 No. 1 (2025): Al-Ittifaq : Jurnal Ekonomi Syariah

Section

Articles

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Copyright (c) 2025 Fidya Rahmatika, Moh. Mukhsin

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