Digital Marketing Strategy in Education Management: Increasing School Visibility and Attractiveness
DOI:
https://doi.org/10.31958/jaf.v12i1.12318Keywords:
Digital Marketing Strategy, Education Management, Increasing Visibility, School AttractivenessAbstract
The development of digital technology has opened up new opportunities in various sectors, including education. In the context of education management, digital marketing is becoming increasingly important to increase the visibility and attractiveness of schools. The aim of this research is to explore effective digital marketing strategies in increasing the visibility and attractiveness of schools. The method in this research uses a qualitative approach with case studies of several schools that have successfully implemented digital marketing strategies. Data was collected through in-depth interviews with school management staff as well as analysis of related school documents and social media. The results of this research show that an effective digital marketing strategy includes the use of social media platforms, creating interesting and relevant content, and utilizing SEO (Search Engine Optimization) techniques to increase online visibility. Apart from that, collaboration with local influencers and the education community has also proven effective in improving the school's image. The conclusion of this research is that digital marketing is a powerful tool in education management to increase the visibility and attractiveness of schools. By implementing the right strategies, schools can achieve their marketing goals and strengthen their position in the education market. A strong commitment is needed from school management to continuously update and improve their digital marketing strategy in order to remain relevant in the ever-changing digital era.
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