Public Communication and Policy Implementation: a Case Study on MUI's Zakat Policy for YouTubers and Instagram Influencers
DOI:
https://doi.org/10.31958/jeh.v9i2.13921Keywords:
Fatwa, Zakat, Public Communication, YouTuber, Instagram InfluencerAbstract
This study investigates the dynamics of public communication and policy implementation surrounding Majelis Ulama Indonesia's (MUI) zakat policies for YouTubers and Instagram influencers. Utilizing a mixed-methods approach, the research integrates findings from a literature review, survey, content analysis, and interviews to elucidate how zakat obligations are understood, communicated, and complied with in the digital era. Key findings reveal that while a majority of digital content creators (60%) are aware of MUIÔÇÖs zakat policies, only a minority (35%) possess a comprehensive understanding of their specific obligations. Social media emerges as the primary source of information (70%), highlighting its critical role in disseminating zakat-related content. However, compliance remains inconsistent, with 40% of influencers citing challenges in meeting their zakat duties, particularly due to unclear guidelines tailored to their diverse income streams. Content analysis demonstrates that educational posts, enriched with visual aids and influencer testimonials, garner higher engagement rates on social media compared to textual content. Positive messaging emphasizing the benefits of zakat proves effective in encouraging compliance. Traditional media provides deeper insights into zakat's legal and theological aspects but lacks the interactive appeal of social platforms.
 
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Asrorun Niam Sholeh, MA, dkk. (2022). Himpunan Fatwa Zakat Majelis Ulama Indonesia. Ppid Baznas Ri.
Azhar, Z., Mydin, M. K. K., & Pitchay, A. A. (2023). Zakat Distribution Priorities in Malaysia: An Analytic Hierarchy Process Analysis. Asian Journal of Business and Accounting, 16(1). https://doi.org/10.22452/ajba.vol16no1.3
Bokhori, A. T. (2022). Epistemologi Fikih Filantropi Islam Dalam Zakat Profesi: Studi Fatwa Majelis Ulama Indonesia Nomor 3 Tahun 2003 Tentang Zakat Penghasilan. Jurnal Keislaman, 5(2). https://doi.org/10.54298/jk.v5i2.3591
Cai, M., Gong, X., & Liu, J. (2023). Heterogeneous Diffusion of Government Microblogs and Public Agenda Networks during Public Policy Communication in China. Entropy, 25(4). https://doi.org/10.3390/e25040640
Febriandika, N. R., Kusuma, D. G., & Yayuli. (2023). Zakat compliance behavior in formal zakat institutions: An integration model of religiosity, trust, credibility, and accountability. International Journal of Advanced and Applied Sciences, 10(6). https://doi.org/10.21833/ijaas.2023.06.022
Hadi, R., Shafrani, Y. S., Hilyatin, D. L., Riyadi, S., & Basrowi. (2024). Digital zakat management, transparency in zakat reporting, and the zakat payroll system toward zakat management accountability and its implications on zakat growth acceleration. International Journal of Data and Network Science, 8(1). https://doi.org/10.5267/j.ijdns.2023.8.025
Harharah, A., Abudawood, A., AlWazani, F., Borah, G., & Oqbi, S. (2024). Exploring the Emerging Podcast Culture: A Case Study of Podcast Cafe in Saudi Arabia. European Journal of Sustainable Development, 13(1). https://doi.org/10.14207/ejsd.2024.v13n1p291
Hidayat, R., & Dariyanto, E. (2023). Role of Public Policy Communication in Poverty Alleviation. Sustainability Science and Resources, 4. https://doi.org/10.55168/ssr2809-6029.2023.4005
Hsieh, H. S. (2022). Road pricing acceptability and persuasive communication effectiveness. Transport Policy, 125. https://doi.org/10.1016/j.tranpol.2022.05.004
kementrian agama republik indonesia. (2022). al-quran kemenag. Layanan Kemenag.
Madani, H. R. (2021). Implementasi Penggunaan Kecerdasan Buatan Pada Industri Fintech Syariah. Jurnal Geuthèë: Penelitian Multidisiplin, 4(3). https://doi.org/10.52626/jg.v4i3.121
Martha, Z., Hakim, L., & Ihsani, A. F. A. (2023). Public Relations Implemented in Islamic Philanthropic Organizations at LAZISNU. KARSA Journal of Social and Islamic Culture, 31(1). https://doi.org/10.19105/karsa.v31i1.8328
Maulana, N., & Zulfahmi, Z. (2022). Relevansi Konsep Pemikiran Ekonomi Islam Yusuf Qardhawi dan Penerapannya di Indonesia. Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah, 5(6). https://doi.org/10.47467/alkharaj.v5i6.2332
Mila, J., Shahrullah, R. S., & Syarief, E. (2023). Implementasi Akad Qarḍ Bagi Pelaku UMKM. Syariati: Jurnal Studi Al-Qur’an Dan Hukum, 9(2). https://doi.org/10.32699/syariati.v9i2.4698
Misdawati, D. N., & Islamy, A. (2022). Memahami Fatwa Majelis Ulama Indonesia Tentang Pemanfaatan Zakat, Infak, Dan Shadaqah Untuk Korban Covid-19 Dalam Pendekatan Hukum Islam Kontemporer. Yurisprudentia: Jurnal Hukum Ekonomi, 8(1). Https://Doi.Org/10.24952/Yurisprudentia.V8i1.5739
Mubtadi, N. A., Usmadyani, D. V., & Annisa, F. (2021). Efisiensi Pengelolaan Zakat dalam Tinjauan Fatwa Majelis Ulama Indonesia. Iqtisad Reconstruction of Justice and Welfare for Indonesia, 8(1). https://doi.org/10.31942/iq.v8i1.4090
MUI. (2021). Himpunan Fatwa Zakat Majelis Ulama Indonesia 1976-2021. Ppid Baznas Ri.
Mutafarida, B., & Fahmi, M. F. (2020). Upaya Implementasi Fatwa Majelis Ulama Indonesia Nomor 23 Tahun 2020 Sebagai Upaya Pemulihan Ekonomi Oleh Lembaga Amil Zakat. Qawãnïn: Journal of Economic Syaria Law, 4(2).
Muzakir, K. (2022). Prospek Zakat dalam Perekonomian Modern. Journal of Legal and Cultural Analytics, 1(1). https://doi.org/10.55927/jlca.v1i1.879
Nasir, M. (2022). Kualitas Hadis “Faradha Zakat Fitrah” Studi Kritik Sanad Dan Matan Hadis. Al-Madaris Jurnal Pendidikan Dan Studi Keislaman, 3(1). https://doi.org/10.47887/amd.v3i1.65
Nasution, E. J. A. H. (2021). Fatwa Zakat MUI dalam Menjawab Isu-Isu Kontemporer. MAARIF, 16(2). https://doi.org/10.47651/mrf.v16i2.152
Owoyemi, M. Y. (2020). Zakat management: The crisis of confidence in zakat agencies and the legality of giving zakat directly to the poor. Journal of Islamic Accounting and Business Research, 11(2). https://doi.org/10.1108/JIABR-07-2017-0097
Putra, A., & Pesrizal, H. (2021). Prinsip-Prinsip Manajemen Syariah (Studi Pada Koperasi Syariah BUMNag Tunas Mekar Nagari Simpuruik Kecamatan Sungai Tarab Kabupaten Tanah Datar). El -Hekam, 6(1). https://doi.org/10.31958/jeh.v6i1.2768
Septian, F. (2021). Recontextualization of Islamic Philanthropy Funds in Indonesia. In Journal website: journal. zakatkedah. com ….
Triyono, A., & Putri, A. P. (2020). A New Social Media Freedom Podcast Construction in the Millenial Generation. https://doi.org/10.2991/assehr.k.200818.007
Vega-Ramírez, J., Castro-Duarte, P., & Quintana-Figueroa, C. (2023). Communication of Results of Educational Policies: Impact Levels of Educational Policies in the Digital Society. Societies, 13(2). https://doi.org/10.3390/soc13020034
Wahyudi, M., Ahmi, A., & Herianingrum, S. (2022). Examining Trends, Themes and Social Structure of Zakat Literature: A Bibliometric Analysis. Global Journal Al-Thaqafah, 12(1). https://doi.org/10.7187/GJAT072022-3
Wardayati, S. M., & Imaroh, S. P. (2015). Analisis Pengendalian Intern Coso Pada Pengelolaan Dana Zakat , Infaq Dan Shadaqah (ZIS). Analisa Journal of Social Science and Religion, 22(02 Desember 2015).
Wisandani, I. (2020). Analisis Penerapan Fatwa Zakat Majelis Ulama Indonesia Pada Lembaga Amil Zakat Nasional Dompet Peduli Umat Daarut Tauhid Priangan Timur. Jurnal Justisia Ekonomika: Magister Hukum Ekonomi Syariah, 4(2). https://doi.org/10.30651/justeko.v4i2.6865
Yazmin, D., & Clara, I. (2024). Exploring the Effects of Using Podcasts on EFL College Students with Low English Proficiency Listening Comprehension. International Journal of Information and Education Technology, 14(2). https://doi.org/10.18178/ijiet.2024.14.2.2038
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2024-12-16
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Farid, A. S., & Manda, V. K. (2024). Public Communication and Policy Implementation: a Case Study on MUI’s Zakat Policy for YouTubers and Instagram Influencers. El -Hekam, 9(2), 193–203. https://doi.org/10.31958/jeh.v9i2.13921
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