The Influence of Tiktok Social Media on the Shift of Islamic Values in Generation Z and Reviewed in the Al-QurÔÇÖan

Rudi Rahman; Abdullah Mitrin; Nur Adillah Ramly

doi:10.31958/jeh.v10i1.15628

Authors

Rudi Rahman Universitas Hang Tuah Pekanbaru, Indonesia
Abdullah Mitrin Universitas Hang Tuah Pekanbaru, Indonesia
Nur Adillah Ramly Sultan Idris Education University, Malaysia

DOI:

https://doi.org/10.31958/jeh.v10i1.15628

Keywords:

TikTok Social Media, Islamic Values, Social Media Review of the Qur'an

Abstract

A Social media is a new trend that can provide extensive knowledge to each user. One example is the TikTok application. This application can provide various education for its users, such as Islamic content, advice, and reflection. However, the problem found is that the majority of TikTok social media users misuse it so there is a shift in the function that should be able to provide benefits but the opposite is the negative impact of Islamic values influenced by the TikTok algorithm, which should present a lot of Islamic content. Therefore, this study aims to see the influence of the TikTok application on the resilience of Islamic values in Generation Z and review the Qur'an. There are 3 Islamic values raised in this study, namely 1) Know, 2) Responsibility, and 3) Tolerance. The research method is an experiment with a one-group pre-test and post-test design, which provides 4 treatments using the Tiktok application by controlling the Islamic-nuance viewing algorithm. The sample of this study was 6th-semester Elementary Madrasah Teacher Education students at UIN Mahmud Yunus Batusangkar with a total of 154 students who were in generation Z. The data analysis technique in this study used the Simple Regression t-test with the results of the study showing that at the pre-test stage, the level of resilience of Islamic values in students was 64.03% and after being treated using the Tiktok application, a score of 73.39% was obtained, so there was a shift in students' Islamic values from the pre-test to the post-test of 9.36%, based on these results it can be concluded that the TikTok application is one of the applications that can maintain Islamic values in generation Z with the note that there needs to be control over its viewing. The results of the author's review in the Al-Quran concluded that social media is also a positive means for humanity such as a means of spreading goodness and Islamic law explained in the letter Fussilat: 33, as a means of spreading information and truth explained in the letter Al-Baqarah: 42, and as a medium for education and knowledge explained in the letter QS. Al-Mujadilah: 11

References

Adeyeye, B., Ojih, S. E., Bello, D., Adesina, E., Yartey, D., Ben-Enukora, C., & Adeyeye, Q. (2022). Online Learning Platforms and Covenant University Students’ Academic Performance in Practical Related Courses during COVID-19 Pandemic. Sustainability, 14(2), 878. https://doi.org/10.3390/su14020878

AL-AZZAM, A. F., & AL-MIZEED, K. (2021). The Effect of Digital Marketing on Purchasing Decisions: A Case Study in Jordan. The Journal of Asian Finance, Economics and Business, 8(5), 455–463. https://doi.org/10.13106/JAFEB.2021.VOL8.NO5.0455

Albantani, A. M., & Arifin, F. (2020). Management of Accredited Scientific Education Journals in State Islamic Universities. Record and Library Journal, 6(2), 155. https://doi.org/10.20473/rlj.V6-I2.2020.155-165

Ali, S. H., Foreman, J., Capasso, A., Jones, A. M., Tozan, Y., & DiClemente, R. J. (2020). Social media as a recruitment platform for a nationwide online survey of COVID-19 knowledge, beliefs, and practices in the United States: Methodology and feasibility analysis. BMC Medical Research Methodology, 20(1), 116. https://doi.org/10.1186/s12874-020-01011-0

Arun Kumar, B. R. (2021). AI-Based Digital Marketing Strategies—A Review. In S. Smys, V. E. Balas, K. A. Kamel, & P. Lafata (Eds.), Inventive Computation and Information Technologies (Vol. 173, pp. 957–969). Springer Nature Singapore. https://doi.org/10.1007/978-981-33-4305-4_70

Aytaç, Ö. B., Silahtaroğlu, G., & Doğuç, Ö. (2020). Analysis of Digital Marketing Strategies of Deposit Banks in Turkey via Text Mining Twitter Posts. In H. Dincer & S. Yüksel (Eds.), Strategic Outlook for Innovative Work Behaviours (pp. 361–376). Springer International Publishing. https://doi.org/10.1007/978-3-030-50131-0_20

Berning, S. C. (2021). Alibaba’s International Digital Marketing Practices and Strategies: In J. R. Saura (Ed.), Advances in Marketing, Customer Relationship Management, and E-Services (pp. 80–98). IGI Global. https://doi.org/10.4018/978-1-7998-8003-5.ch005

Boujrad, M., & Lamlili, Y. E. M. N. (2021). A New Artificial Intelligence-Based Strategy for Digital Marketing Reinforcement. In M. Ben Ahmed, İ. Rakıp Karaș, D. Santos, O. Sergeyeva, & A. A. Boudhir (Eds.), Innovations in Smart Cities Applications Volume 4 (Vol. 183, pp. 689–699). Springer International Publishing. https://doi.org/10.1007/978-3-030-66840-2_52

Cheglakova, L., Devetyarova, I., Agalakova, O., & Kolesova, Y. (2020). MARKETING STRATEGY OF QUALITY MANAGEMENT DURING REORGANIZATION OF REGIONAL UNIVERSITIES IN THE PROCESS OF MODERNIZATION OF EDUCATION IN THE CONDITIONS OF REGION’S TRANSITION TO INDUSTRY 4.0. International Journal for Quality Research, 14(1), 33–50. https://doi.org/10.24874/IJQR14.01-03

Chopra, M., & Saini, N. (2021). Combating COVID-19 with Digital Marketing: Strategies for the Marketer. In J. Paul & S. Dhir (Eds.), Globalization, Deglobalization, and New Paradigms in Business (pp. 213–231). Springer International Publishing. https://doi.org/10.1007/978-3-030-81584-4_12

Coe, Á., Martin, M., & Stapleton, T. (2019). Effects of An Occupational Therapy Memory Strategy Education Group Intervention on Irish Older Adults’ Self-Management of Everyday Memory Difficulties. Occupational Therapy In Health Care, 33(1), 37–63. https://doi.org/10.1080/07380577.2018.1543911

Dai, H.-N., Zheng, Z., & Zhang, Y. (2019). Blockchain for Internet of Things: A Survey. IEEE Internet of Things Journal, 6(5), 8076–8094. https://doi.org/10.1109/JIOT.2019.2920987

Das, St. W. H., Halik, A., & Herlin, B. T. (2020). The Effectiveness of Islamic Education Learning with Creative Worksheets through the Application of Quipper with Facebook Account. Al-Ta Lim Journal, 27(2), 140–155. https://doi.org/10.15548/jt.v27i2.619

Diversity Management Applications in Higher Education Institutions: A Survey of National Policies, Practices, and Strategies. (2023). Journal of Statistics Applications & Probability, 12(2), 839–853. https://doi.org/10.18576/jsap/120239

Dovlatova, K. J. (2023). Analyzing the Digital Marketing Strategies Role in Post Pandemic Recovery Period. In R. A. Aliev, J. Kacprzyk, W. Pedrycz, Mo. Jamshidi, M. B. Babanli, & F. Sadikoglu (Eds.), 15th International Conference on Applications of Fuzzy Systems, Soft Computing and Artificial Intelligence Tools – ICAFS-2022 (Vol. 610, pp. 139–146). Springer Nature Switzerland. https://doi.org/10.1007/978-3-031-25252-5_22

Eshbayev, O., Mirzaliev, S., Sultonov, M., Igamberdiev, A., Kholikova, N., Razikov, N., Hashimov, B., & Aziz, A. (2023). A digital sustainability approach for effective knowledge and information management in education specific non-profit organizations: Culture Intelligent IS Solutions. E3S Web of Conferences, 452, 07023. https://doi.org/10.1051/e3sconf/202345207023

Esmaelnezhad, D., Bahmani, J., Babgohari, A. Z., Yazdi, M. T., & Shirkouhi, S. N. (2023). A fuzzy hybrid approach to analyse digital marketing strategies towards tourism industry. International Journal of Tourism Policy, 13(5), 463–480. https://doi.org/10.1504/IJTP.2023.133201

Guerra-López, I., & El Dallal, S. (2021). A content analysis of change management strategies used in technological transitions in higher education institutions from the lens of a strategic alignment framework. Online Learning, 25(3). https://doi.org/10.24059/olj.v25i3.2395

Guerrero-Velástegui, C.-A., Infante-Paredes, R., Mejía-Vayas, C., & Silva-Arcos, P. (2023). Bibliometric Analysis Based on Scientific Mapping in the Use of Digital Marketing Strategies. In R. Valencia-García, M. Bucaram-Leverone, J. Del Cioppo-Morstadt, N. Vera-Lucio, & P. H. Centanaro-Quiroz (Eds.), Technologies and Innovation (Vol. 1873, pp. 251–264). Springer Nature Switzerland. https://doi.org/10.1007/978-3-031-45682-4_18

Gutnik, S. (2021). Application of Data Mining and Machine Learning Methods to Enhance the Effectiveness of Digital Marketing Strategies. In N. Konina (Ed.), Digital Strategies in a Global Market (pp. 131–144). Springer International Publishing. https://doi.org/10.1007/978-3-030-58267-8_10

Huang, R. (2022). Education Internationalization Strategy Management System Based on Fuzzy Neural Network. 2022 3rd Asia-Pacific Conference on Image Processing, Electronics and Computers, 708–713. https://doi.org/10.1145/3544109.3544339

Ikatrinasari, Z. F., Tyas, S. K., Cahyana, B. J., & Purwanto, P. (2020). DEVELOPMENT OF DIGITAL MARKETING STRATEGY IN THE EDUCATION INDUSTRY. International Review of Management and Marketing, 10(4), 63–67. https://doi.org/10.32479/irmm.10023

Khashab, B., Gulliver, S. R., & Ayoubi, R. M. (2020). A framework for customer relationship management strategy orientation support in higher education institutions. Journal of Strategic Marketing, 28(3), 246–265. https://doi.org/10.1080/0965254X.2018.1522363

Kim, H., & Lee, Y. (2020). A structural model of customer relationship management (CRM) strategies, rapport, and learner intentions in lifelong education. Asia Pacific Education Review, 21(1), 39–48. https://doi.org/10.1007/s12564-019-09583-3

Korucuk, S., Aytekin, A., Ecer, F., Karamaşa, Ç., & Zavadskas, E. K. (2022). Assessing Green Approaches and Digital Marketing Strategies for Twin Transition via Fermatean Fuzzy SWARA-COPRAS. Axioms, 11(12), 709. https://doi.org/10.3390/axioms11120709

Li, S., Shi, Y., Wang, L., & Xia, E. (2023). A Bibliometric Analysis of Brand Orientation Strategy in Digital Marketing: Determinants, Research Perspectives and Evolutions. Sustainability, 15(2), 1486. https://doi.org/10.3390/su15021486

Magaji, M., Haruna, M. J., & Nafisa, A. (2021). Assessment of Some Management Strategies in Resolving Labour Dispute in Colleges of Education in the North-West Nigeria. In J. N. Mojekwu, W. Thwala, C. Aigbavboa, L. Atepor, & S. Sackey (Eds.), Sustainable Education and Development (pp. 57–65). Springer International Publishing. https://doi.org/10.1007/978-3-030-68836-3_6

Melović, B., Ćirović, D., Vukčević, M., & Jakšić Stojanović, A. (2021). Behavior of Older Consumers in the Digital Age and Creating Marketing Strategies: Mature Population as Part of Customer 4.0. In Y. Bayar (Ed.), Advances in Human Services and Public Health (pp. 17–38). IGI Global. https://doi.org/10.4018/978-1-7998-7327-3.ch002

Mondal, S. R. (2021). A Systematic Study for Digital Innovation in Management Education: An Integrated Approach Towards Problem-Based Learning in Vietnam. In I. R. Management Association (Ed.), Research Anthology on Business and Technical Education in the Information Era (pp. 1439–1455). IGI Global. https://doi.org/10.4018/978-1-7998-5345-9.ch080

Naz, S., Fatima, S. S., Butt, S. A., & Tabassum, N. (2023). A MAGDM model based on 2-tuple linguistic variables and power Hamacher aggregation operators for optimal selection of digital marketing strategies. Granular Computing, 8(6), 1955–1990. https://doi.org/10.1007/s41066-023-00408-8

Olson, E. M., Olson, K. M., Czaplewski, A. J., & Key, T. M. (2021). Business strategy and the management of digital marketing. Business Horizons, 64(2), 285–293. https://doi.org/10.1016/j.bushor.2020.12.004

Páez-Quinde, C., Salas-Acosta, M., Zúñiga-Vásquez, F., & Mora-Poveda, D. (2023). A Predictive Model Based on Decision Trees Focused on Digital Marketing Strategies. In N. Chaki, N. D. Roy, P. Debnath, & K. Saeed (Eds.), Proceedings of International Conference on Data Analytics and Insights, ICDAI 2023 (Vol. 727, pp. 613–622). Springer Nature Singapore. https://doi.org/10.1007/978-981-99-3878-0_52

Pemberton, J. S., Barrett, T. G., Dias, R. P., Kershaw, M., Krone, R., & Uday, S. (2022). An effective and cost‐saving structured education program teaching DYNAMIC glucose management strategies to a socio‐economically deprived cohort with type 1 diabetes in a VIRTUAL setting. Pediatric Diabetes, 23(7), 1045–1056. https://doi.org/10.1111/pedi.13381

Rashid Al Shamsi, I. (2020). Business Typology for Examining the Risk Management Strategy in Relation to the Activities of Higher Education Institutions in the Sultanate of Oman. TEM Journal, 722–730. https://doi.org/10.18421/TEM92-40

Ren, M. (2023). Analysis of higher education management strategy based on entropy and dissipative structure theory. Applied Mathematics and Nonlinear Sciences, 8(1), 1529–1538. https://doi.org/10.2478/amns.2022.2.0142

Rofiah, C., & Bungin, B. (2021). QUALITATIVE METHODS: SIMPLE RESEARCH WITH TRIANGULATION THEORY DESIGN. Develop, 5(1), 18–28. https://doi.org/10.25139/dev.v5i1.3690

Rugatiri, J., Abidin, Z., & Ismail, A. (2021). Assessing solid waste management strategy in higher education institutions of Indonesia: A case study of IPB University. IOP Conference Series: Earth and Environmental Science, 771(1), 012023. https://doi.org/10.1088/1755-1315/771/1/012023

Salinas, M. G., Sebastián, M. G. D. B., & Guede, J. R. S. (2023). An Assessment of “Advergames” Implementation: Analysis of Market Strategies in Digital Marketing Towards a User Experience Qualitative Rating. In J. R. Saura (Ed.), Advances in Marketing, Customer Relationship Management, and E-Services (pp. 131–164). IGI Global. https://doi.org/10.4018/978-1-6684-6454-0.ch006

Saura, J. R. (Ed.). (2021). Advanced Digital Marketing Strategies in a Data-Driven Era: IGI Global. https://doi.org/10.4018/978-1-7998-8003-5

Saura, J. R., Palacios-Marqués, D., & Barbosa, B. (2023). A review of digital family businesses: Setting marketing strategies, business models and technology applications. International Journal of Entrepreneurial Behavior & Research, 29(1), 144–165. https://doi.org/10.1108/IJEBR-03-2022-0228

Simić, M., Despotović-Zrakić, M., & Labus, A. (2023). A Methodological Approach for the Promotion of a New Fashion Brand Based on a Digital Marketing Strategy. In M. Mihić, S. Jednak, & G. Savić (Eds.), Sustainable Business Management and Digital Transformation: Challenges and Opportunities in the Post-COVID Era (Vol. 562, pp. 255–277). Springer International Publishing. https://doi.org/10.1007/978-3-031-18645-5_16

Szymanski, S. (2019). Branding & marketing: Strategies for global talent acquisition in today’s digital media productions market. ACM SIGGRAPH 2019 Panels, 1–2. https://doi.org/10.1145/3306212.3328105

Yaiprasert, C., & Hidayanto, A. N. (2023). AI-driven ensemble three machine learning to enhance digital marketing strategies in the food delivery business. Intelligent Systems with Applications, 18, 200235. https://doi.org/10.1016/j.iswa.2023.200235

The Influence of Tiktok Social Media on the Shift of Islamic Values in Generation Z and Reviewed in the Al-QurÔÇÖan

Authors

DOI:

Keywords:

Abstract

References

Downloads

Published

How to Cite

Issue

Section

License