Implementation Culture Certified of Halal Food in Indonesia 2023

Abstract

The halal guarantee system has been implemented previously through the Fatwa of MUI and is now developing with the establishment of the Commission of Fatwa under the auspices of the Halal Product Assurance Organizing Agency which has been established by the Ministry of Religion. To do this, the program launched is the SEHATI program. The SEHATI program is not aimed at all MSEs in Indonesia. This program is subject to conditions self declare regulated in PP No. 39 of 2021 concerning Implementation of the Field of Assurance Product of Halaland PMA No. 20 of 2021 concerning Certification of Halal for entrepreneurs. The SEHATI program has the opportunity to make Indonesian products competitive advantages. The large budget required by the government and the emergence of doubts about product halalness are a challenge, even in the field it is found that consumers still have a skeptical attitude towards the halal logo and certification, even though the industry has known the benefits of the halal logo as a product guarantee as a marketing tool for business expansion. Halal governance hinders the certification process, and thus makes it difficult for small and medium enterprises to establish halal status. Halal validity and traceability need to be established through a process of research and development of information systems launched by the Government, both OSS and Halal, which often experience problems. On the other hand, the role of the community is in the form of accompanying halal products, Halal Organizing Institutions, and involving higher education research institutions. In addition, there are still many areas that need to be explored in implementing halal, especially in the fields of hospitality, MSMEs, markets and the food industry in tourist destinations. It is recommended that all public and private sectors work together to overcome the problems and challenges of implementing the certification of halal in Indonesia.